Job Title: Digital Marketing & Growth Executive

Department: Marketing & Growth

Employment Type: Full time

Work Mode: Work from Office

Industry: Education / Study Abroad

Role Overview

- We are looking for a creative and performance-driven Digital Marketing & Growth Executive
- to manage our website, organic digital presence, and paid marketing campaigns.
- The primary objective of this role is to generate high-quality student leads, increase organic
- website traffic, strengthen the our client brand, and improve lead conversion through
- effective digital marketing strategies.
- This is a lead generation and growth-focused role, not limited to social media posting.

Key Responsibilities

Website & SEO

- Manage and regularly update our client website.
- Create and optimise university, country, course, scholarship, and landing pages.
- Improve website SEO, rankings, and organic traffic.
- Conduct keyword research based on student search trends.
- Manage on-page and basic technical SEO.
- Monitor website performance and identify areas for improvement.
- Work with Google Search Console and Google Analytics.
- Improve landing page conversion rates.

Paid Lead Generation

- Plan, launch, and optimise Google Ads campaigns.
- Manage Meta Ads across Facebook and Instagram.
- Generate qualified study abroad student leads within the assigned marketing budget.
- Monitor Cost Per Lead (CPL), lead quality, and campaign conversions.
- Conduct A/B testing of advertisements, creatives, audiences, and landing pages.
- Manage remarketing and retargeting campaigns.
- Reduce marketing costs while improving lead quality.

Organic Marketing & Social Media

- Develop organic growth strategies for Instagram, Facebook, LinkedIn, and YouTube.
- Plan content calendars based on study abroad trends and student interests.
- Coordinate social media posts, reels, and educational content.
- Increase genuine followers, engagement, and organic enquiries.




- Identify trending study abroad topics and create timely campaigns.
- Promote our client' university and school partnership activities digitally.

Creative Design – Added Advantage

- Basic to intermediate knowledge of Canva, CorelDRAW, or similar graphic design tools will be an added advantage.
- Ability to create professional social media posts, posters, banners, ad creatives, and
- other marketing materials.

Lead Generation & Analytics

- Track leads generated from each marketing channel.
- Coordinate with the counselling team to understand lead quality and conversion.
- Analyse campaign-to-enrolment performance.
- Maintain marketing reports and dashboards.
- Present weekly and monthly performance reports to management.
- Recommend strategies based on data and campaign results.

Required Skills

- Google Ads and Meta Ads campaign management.
- SEO, keyword research, and content optimisation.
- Google Analytics 4 (GA4) and Google Search Console.
- Website and landing page management.
- WordPress knowledge is preferred.
- Social media marketing and content strategy.
- Lead generation and performance marketing.
- Strong analytical, reporting, and data interpretation skills.
- Basic understanding of CRM and lead tracking.
- Proven experience in executing market-tested digital marketing strategies that
- consistently generate qualified leads and improve ROI.
- Ability to identify market trends, analyse competitor strategies, and implement
- proven growth tactics to increase enquiries and conversions.
- Hands-on experience with A/B testing, conversion rate optimisation (CRO), and




- performance marketing best practices.
- Strong understanding of the Indian education and study abroad digital marketing
- landscape will be an added advantage.

Qualification & Experience

- Candidates should be able to demonstrate market-proven campaign performance, including advertising budgets managed, Cost Per Lead (CPL), Return on Ad Spend (ROAS), conversion rates, and qualified student leads generated.

Performance Expectations (Market-Proven)

candidate should be capable of implementing market-proven digital

marketing strategies that deliver measurable business outcomes.

- Consistent generation of qualified student leads.
- Reduction in Cost Per Lead (CPL) while maintaining lead quality.
- Growth in organic website traffic and keyword rankings.
- Improvement in landing page conversion rates.
- Increase in qualified enquiries through SEO and paid campaigns.
- Better Return on Marketing Investment (ROMI) and Return on Ad Spend (ROAS).
- Data-driven decision-making supported by regular reporting and optimisation.
- Continuous testing and implementation of industry best practices to improve

Campaign performance.

This addition makes the role sound more senior and performance-oriented, attracting

candidates who have delivered measurable digital marketing results rather than only

handling social media or content creation.

Pay: ₹200,000.00 - ₹300,000.00 per year

Application Question(s):

- 1. How many qualified leads have you generated per month through digital marketing campaigns, and how did you measure lead quality?
- 2. How have you used Google Analytics 4 and Google Search Console to optimize campaign or landing page performance and improve conversions?
- 3.What is the highest monthly ad budget you've managed, and what CPL and ROAS did you achieve?
- 4. What is your CTC,ECTC?
- 5.Are you willing to relocate to Noida, If selected?

Work Location: In person

📌 Digital Marketing & Growth Executive SEO (India)
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📍 India