Conversion Rate Optimization (CRO) Manager

Location: Gurgaon
Industry: OTA (Online Travel Agency) / Travel & Tourism
Experience: 4–5+ Years
Salary: As per discussion
Employment Type: Full-Time

About the Role:-

We are looking for a data-driven Conversion Rate Optimization (CRO) Manager to improve website performance, optimize customer journeys, and increase conversions through analytics, A/B testing, and user experience optimization.

Key Responsibilities:-

- Improve website and landing page conversion rates.
- Analyze user behavior using GA4, Hotjar, Microsoft Clarity, and similar tools.
- Plan, execute, and monitor A/B testing and optimization experiments.
- Collaborate with Marketing, Product, Design, and Development teams.
- Track KPIs including conversion rate, bounce rate, engagement, lead quality, and revenue.
- Create reports, dashboards, and actionable optimization recommendations.
- Stay updated with the latest CRO trends and best practices.

Requirements:-

- Bachelor's degree in Marketing,



Business, Analytics, Computer Science, or a related field.
- 3–5+ years of experience in CRO, Growth Marketing, Digital Marketing, or Product Optimization.
- Hands-on experience with GA4, Google Tag Manager, Hotjar, Microsoft Clarity, Optimizely, or similar tools.
- Strong analytical, problem-solving, and communication skills.
- Understanding of UX principles and customer journey optimization.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Experience in OTA, Travel, Hospitality, E-commerce, or similar digital businesses is preferred.

What We Offer:-

- Competitive salary
- Flexible work environment
- Learning & growth opportunities opportunities
- Collaborative and innovative work culture

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Conversion Rate Optimization / (CRO) Manager (India)
🏢 PPM BUSINESS MANAGEMENT
📍 India