Job Brief

A creative-bent with a discerning eye for detail and the confidence to think differently. Must be well organized and diligently structured in their approach to any engagement.

Must-Have Skills

Marketing Communications, Online Marketing, Public Relations, Content Management, Brand Management, and Advertising Works with various company departments to promote the overall brand through social media channels.

Responsibilities

- Formulate annual marketing plan to budget, in consultation with the Marketing Head, GM Sales & Marketing, Hotel GM and HODs.

- Coordinates with Marketing team, Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting potential customers and in-house guests with promotions that drive incremental revenue to the hotel.

- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions

- Manages F&B; media schedules and verifies prompt settlement of accounts.

- Partners with property Revenue Management to verify advertisement targeting is correctly directed at relevant consumer groups

- Executes email marketing, and display advertising as needed.

- Verifies all advertising for the hotel in digital channels is in alignment with brand voice, and maintains all page hygiene.

Social Media Content Management

- Plans social media engagement and promotion content along with agencies and Marketing team.

- Develops and executes promotions campaigns for F&B;, weddings, spas, rooms and conferences through relevant digital and social media channels.

- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responding accordingly.

Public Relations and Visual Asset Management (photo and video):





- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics, influencers and bloggers.

- Enable all press releases for property events, promotions, and outlets.

- Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.

- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

- Verifies the news clippings and other online, print, and social media mention reports are completed on a monthly basis for property distribution.

- Supports the co-ordination of photography for F&B; advertising, collateral and public relations purposes between the hotel, advertising agency and the unit teams

- Manages photo shoots for seasonal or festive promotions in coordination with unit teams

- Acts as the central point of contact for brands being handled to ensure all communication adheres to brand voice.

Tracking and Reporting

- Ensure monthly collection and collation of marketing campaign ROI reports both online and from hotels, agency work report, influencer campaign reports and analysis with Marketing team.

Desired Experience

- Excellent written and spoken English is mandatory

- Excellent interpersonal and collaborative skills

- Valuable working knowledge of Facebook, Instagram, Twitter and YouTube business accounts and analytic tools

- Working knowledge of design software – photoshop, illustrator and the likes

- Working knowledge of MS office – Excel, Power Point

- Confident, amicable and ability to persuade and influence

- Self-starter with the ability to lead and own projects end to end

- Attention to detail and concern for accuracy

- Exposure to Hospitality industry in previous work

- Excellent time management skills and multi-tasking ability

- Excellent team player skills

- Willingness to travel to other office locations

📌 MARKETING EXECUTIVE (India)
🏢 GRT Hotels and Resorts
📍 India