Key Responsibilities Account Management Manage and develop relationships with Modern Trade chains and Regional Retail partners. Serve as the primary point of contact for assigned key accounts. Negotiate annual business agreements, commercial terms, and promotional activities. Ensure high customer satisfaction and long-term business partnerships. Sales & Business Development Achieve monthly, quarterly, and annual sales targets. Identify growth opportunities within existing accounts and acquire new business opportunities. Drive product listings, assortment expansion, and shelf-space optimization. Develop joint business plans with key customers to maximize revenue and market share. Trade Marketing & Promotions Plan and execute trade promotions, in-store activations, and visibility initiatives. Monitor promotion effectiveness and ROI. Coordinate with marketing teams for product launches and brand-building activities. Forecasting & Inventory Management Collaborate with customers and supply chain teams to ensure optimal inventory levels. Monitor stock availability, replenishment,



and order fulfillment. Prepare accurate sales forecasts and demand plans. Market Intelligence & Reporting Track competitor activities, pricing, promotions, and market trends. Analyze sales performance and customer profitability. Provide regular business reviews and actionable insights to management. Key Performance Indicators (KPIs) Sales Revenue Achievement Account Profitability Market Share Growth Distribution & Product Listing Expansion Promotion ROI Customer Satisfaction Forecast Accuracy Collection & Outstanding Management Qualifications & Experience Bachelor s degree in business, Marketing, Commerce, or related field (MBA preferred). 5 10 years of experience in Contemporary Trade, Regional Retail, or Key Account Management. Strong understanding of FMCG, Consumer Healthcare, Pharma OTC, Food & Beverage, or Consumer Goods sectors. Experience in handling national and regional retail chains.

📌 Key Accounts Manager (India)
🏢 CIEL HR
📍 India