JOB SUMMARY:
As a Senior UX Writer / Content Designer, you will set up, drive, and own the vision for product language across JioHotstar’s consumer and enterprise platforms. You will shape communication across user journeys, craft copy systems that scale, and ensure every word delivers clarity, consistency, and brand personality. Beyond writing, you will define and evolve systemic frameworks: from voice and tone guidelines to terminology libraries and partner with cross-functional teams to make language a strategic lever for product and brand. Your work will ensure that JioHotstar feels world-class: clean, legible, intuitive, and human across mobile, TV, web, and enterprise experiences.

ABOUT THE TEAM:
Design is one of the key teams at JioHotstar. We have 4 key areas of focus - Product Design, UX Research, Design Standards and Creative Studio.
We are a closely-knit team of 30+ people at the moment, who work across the spectrum of design from deriving insight from data, designing interfaces and prototypes, and testing with users to motion graphics and illustrations





KEY RESPONSIBILITIES:
- Set up and own the vision for UX writing across all aspects of the product — shaping how users experience and understand JioHotstar
- Collaborate with design peers and stakeholders to craft in-app content and product messaging that is flawless, uniform, and concise
- Develop and refine writing systems — style guides, terminology, word lists, and strategy principles; while identifying and closing documentation gaps
- Elevate the interface by ensuring copy contributes to making JioHotstar apps world-class: clean, legible, intuitive, and delightful
- Champion user-centric content by applying structured, creative, and critical thinking to see from the user’s perspective and incorporate feedback
- Lead and mentor peers in content design, setting standards for consistency, quality, and scalability
- Leverage AI and content tools thoughtfully to scale copy workflows, accelerate explorati

📌 Senior Content Designer (Bengaluru)
🏢 Jiostar India
📍 Bengaluru