Role Overview

The Yellow Coin Communication is looking for a highly strategic, result-oriented, and performance-driven Digital Marketing Lead who has hands-on experience managing large-scale digital campaigns and delivering measurable business growth for established brands.

The ideal candidate should possess strong expertise in Performance Marketing, PPC, Lead Generation, Organic Growth Strategies, and ROI-focused digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging digital ecosystems. This role requires someone who understands the complete digital marketing funnel — from audience targeting and campaign execution to analytics, optimization, conversion tracking, and long-term brand growth through both paid and organic strategies.

The candidate should be technologically updated, data-driven, and capable of leading client discussions, managing teams, and driving integrated digital campaigns in a fast-paced agency workplace.

Key Responsibilities

Performance Marketing & Paid Media

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms

- Drive lead generation campaigns focused on conversions, customer acquisition, and measurable business outcomes

- Monitor and optimize campaign performance metrics including CPL, CPC, CTR, CPA, ROAS, ROI, and conversion rates

- Manage audience targeting, retargeting, remarketing, and lookalike audience strategies for maximum campaign efficiency

- Build and optimize search, display, video, shopping, retargeting, and lead-generation campaigns

- Conduct A/B testing for ad creatives, audience segments, landing pages, and campaign structures

- Manage campaign budgets efficiently while scaling campaigns profitably





- Create and optimize high-converting landing page strategies and ad copies

- Implement conversion tracking, pixels, UTM parameters, and analytics frameworks for accurate reporting and attribution

Organic Growth & Integrated Digital Strategy

- Develop and execute organic growth strategies to improve digital visibility, engagement, and audience growth

- Collaborate with SEO, content, social media, and PR teams to deliver integrated marketing campaigns

- Drive content amplification strategies across social media platforms, blogs, communities, and digital channels

- Monitor organic performance metrics including traffic, engagement, keyword rankings, and audience retention

- Build integrated paid + organic marketing strategies for long-term brand growth and lead generation

- Stay updated with latest platform algorithms, digital trends, AI-driven tools, and emerging technologies

Analytics, Reporting & Optimization

- Analyze campaign performance, audience behaviour, and digital insights to drive strategic decisions

- Prepare detailed reports, dashboards, and campaign presentations for clients and internal stakeholders

- Translate performance data into actionable recommendations and optimization strategies

- Track campaign KPIs and continuously optimize campaigns for better efficiency and results

- Use tools such as Google Analytics (GA4), Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, SEMrush, Ahrefs, Hotjar, and other analytics platforms





Client & Team Management

- Act as the primary point of contact for digital marketing clients and lead strategic discussions confidently

- Manage multiple client accounts and campaigns simultaneously while ensuring timely execution and quality delivery

- Lead and mentor junior digital marketing team members, ensuring performance excellence and team growth

- Present campaign strategies, performance reports, optimization plans, and digital recommendations to clients

- Identify growth opportunities, innovative campaign ideas, and emerging digital trends for brands

Required Skills & Competencies

- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and performance marketing strategies

- Strong understanding of organic marketing, SEO fundamentals, social media growth, and content amplification

- Proven experience in lead generation and ROI-driven campaign execution

- Hands-on experience managing large advertising budgets and scaling campaigns successfully

- Strong understanding of audience targeting, conversion funnels, attribution models, and campaign optimization

- Excellent analytical, reporting, and problem-solving skills with a data-driven mindset

- Experience using AI-powered marketing tools, automation platforms, and campaign optimization technologies

- Excellent communication, presentation, and client servicing skills

- Ability to work in a fast-paced, deadline-driven agency environment

- Strong leadership, team management, and stakeholder management capabilities

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

- How many years of agency experience you have
- How soon can you join

Experience:

- Performance marketing: 5 years (Preferred)

Work Location: In person

📌 Lead Generation Specialist (India)
🏢 The Yellow Coin Communication
📍 India