Are you someone who gets a thrill from making a story unforgettable? Someone who doesn't just write copy, but crafts narratives that make people stop scrolling and start caring?

If your writing is fueled by:

- A passion for solutions journalism and impact-driven stories.
- An obsession with eye-catching hooks that are both clever and credible.
- The belief that research and fact-checking are non-negotiable superpowers.
- A knack for spotting a nascent trend and pivoting it to tell a positive story that matters

…then you are the voice we want on our team.

Key Responsibilities:

As our Social Copywriter, you will be the architect of our social voice and the bridge between our in-depth stories and our massive online community. Your core duties will include:

- Storytelling for Impact: Transform our in-depth, solution-oriented stories into compelling, platform-specific social media copy (posts, threads, carousels, etc.) that drives engagement and action.
- Hook Crafting: Write irresistible, thumb-stopping headlines and captions that accurately represent the story and compel users to read, watch, and share.
- Trend-Spotting & Cultural Jujitsu: Proactively identify and analyze viral trends and conversations, and creatively adapt them to amplify our positive and constructive narratives.
- Rigorous Fact-Checking: Ensuring every claim, statistic,



and quote in your copy is 100% accurate and credible.
- Collaborative Ideation: Work closely with the social media, design and editorial teams to brainstorm and execute creative, multi-format content campaigns.

Must-Have Skills & Qualifications:

- Proven experience (2-4 years) as a social copywriter, content writer, or similar role, preferably with a media/news/purpose-driven brand.
- A portfolio that screams creative storytelling, meticulous research, and a masterful command of social media communication. Show us the range!
- Exceptional writing, editing, and proofreading skills with an impeccable grasp of grammar and tone.
- A keen understanding of what makes content viral on platforms like Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.

Why You'll Love Working Here:

- Purpose-Driven Work: Every word you write will contribute to a larger mission of shifting the media narrative towards hope and action.
- Massive Reach: Your copy will be seen and shared by millions of Indians
- Creative Freedom: We champion bold ideas and provide the space to experiment with new formats and storytelling techniques.
- Impact You Can Measure: See your work directly drive traffic, inspire conversations, and even influence real-world change.

📌 Copy Writer (Social Media Content) (India)
🏢 The Better India
📍 India