Role Objective: Achieve and exceed sales targets in the assigned territory by effectively implementing sales strategies to cultivate a positive image of company KEY RESPONSIBILITIES Sales Management Execute a go-to-market sales strategy for the assigned territory Achieve and exceed assigned targets and implement a plan of action to bridge any gaps Execute primary sales planning and distributor management for General Trade Increase sales volume by identifying and pursuing new business opportunities with key customers Conduct regular customer visits to proactively identify and address queries to ensure customer satisfaction Operate all schemes and promotional activities as per prior approvals and discussions during review meetings Ensure optimal merchandising and strategic product placement in retail stores Conduct regular inventory checks and sales data analysis Implement and track effectiveness of promotional and marketing activities and campaigns Document outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) periodically for audit purposes Settle distributor and outlet claims within the stipulated time frame after validation Submit No Objection Certificates (NOCs) from distributors periodically to Area Sales Manager Conduct market research to understand customer needs and market trends for the territory Assist in current product launches to ensure their success, from availability phase to the promotional phase Maintain accurate records of sales activities,
customer interactions, and market data Communicate regular sales reports, forecasts, and market analytics to senior management Participate in induction and central training programs, cycle meetings to understand campaigns and processes Channel Management and Stakeholder Engagement Develop and implement a territory coverage plan in consultation with the Area Sales Manager Participate in regular meetings with key accounts, distributors, and channel partners as part of governance Ensure optimal placement of products and implement successful sell-out of new products Monitor the stock levels and ensure availability of supply to distributors Maintain channel hygiene while implementing sales plans Foster strong relationships with key accounts, distributors, suppliers and channel partners People and Culture Adhere to and ensure Credo values are demonstrated Attend mandatory training as published by the L&D; team Set timely goals in alignment with KRA/KPI guidelines and achieve the agreed-upon targets JOB REQUIREMENTS Professional Experience and Relevant Skills Must have minimum of 5 – 8 years of overall experience with 5 years in General Trade and FMCG sales Possess relevant functional and process knowledge, regulatory aspects, and updated knowledge of advancements in his / her area of work Academic Qualifications & Certifications Educational Qualification: Graduation in any field is required