The purpose of this job is to execute sales operations through the Direct channel (builders, connectors, brokers, references, etc.) in line with branch plan and objectives, leading and supporting the Sales Officer team in achieving targets and managing client relationships. This role coordinates with Risk, Operations and Sales Governance teams to ensure compliant and productive sales operations, and portfolio health. It also drives and executes cross-selling across ABHFL and ABC products/ solutions as per branch level objectives and client requirements.

- The Senior Sales Manager (Direct) – ABHFL is responsible for achieving sales targets through direct channels, as agreed with the ASM-ABHFL, in terms of targeted book size, growth & customer service objectives
- To assign sales targets to team members considering local factors impacting business, such as competitor presence, existing relationships,



new prospect opportunities, etc., and ensure achievement of set targets
- To upgrade financial & operational know how of self and team members on industry dynamics, effective negotiation and relationship building, and efficient loan processing for maintaining lasting relationships with customers while ensuring portfolio health and profitability
- To drive loan conversion/ sanction/ utilization rates and ensure an appropriate sourcing funnel to meet targets
- To ensure credit quality, effective portfolio selection/ pre-screening, and work closely with Risk team members to minimize potential NPAs while driving sales
- To ensure compliant sales operations at all times, despite sales pressures and market cycles

📌 Senior Sales Manager - Direct (Gujarat)
🏢 Financial services
📍 Gujarat