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Job Description
Chief Manager - Performance MarketingBusiness: Consumer Healthcare
Department: ECommerce
Location: Kurla, Mumbai
Travel: Moderate

Job Overview:
The Lead Performance Marketing will own and scale Piramal Consumer s e commerce growth through data driven performance marketing across marketplaces and D2C platforms. This role will be responsible for driving revenue, customer acquisition, and ROI by managing paid media, optimizing funnels, and leveraging insights across platforms. The incumbent will act as a strategic partner to internal stakeholders, agencies, and marketplace teams, ensuring consistent, profitable growth across the digital commerce ecosystem.

Key Stakeholders: Internal

Sales Team/Brand Marketing Team
Ecommerce KAMs

Key Stakeholders: External

Marketplace / portals
External Agencies

Experience

• 7–10+ years of experience in performance marketing or
digital growth
• Strong exposure to e-commerce / D2C / FMCG / Consumer
brands
• Hands-on experience scaling paid media spends at high ROI




• Experience working with large marketplaces and quickcommerce
platforms is a must

Competencies
Responsibilities for Internal Candidates
Performance Marketing Strategy & Execution
Own end to end performance marketing strategy for e commerce channels (Amazon, Flipkart, Blinkit , Zepto , Instamart, D2C website,

Marketplace & D2C Growth
Lead paid growth initiatives on marketplace media tools (Amazon Ads, Flipkart Ads, etc.)
Partner with category and marketplace managers to improve traffic quality, conversion rates, and share of voice
Scale D2C acquisition while improving funnel efficiency and repeat purchase behavior

Data, Analytics & Optimization
Establish robust measurement frameworks , dashboards, and cohort analysis
Continuously test creatives, audiences, offers, and landing experiences to improve ROI
Use insights to influence pricing, assortment, promotions, and supply decisions

Budget & Agency Management
Own and manage annual

📌 Chief Manager (Mumbai)
🏢 Piramal Pharma
📍 Mumbai