Job Description Key Account Manager (Modern Trade , Regional Retail)
Position: Key Account Manager Modern Trade C Regional Retail
Department: Modern Trade
Locations: Chennai
Reporting To: Head Modern Trade C Regional Retail
Role Summary
The Key Account Manager (KAM) is responsible for driving sales growth, managing strategic relationships with Modern Trade and Regional Retail accounts, and ensuring effective execution of business plans. The role focuses on revenue generation, account profitability, market expansion, promotional planning, and achieving sales targets across assigned key accounts.
Key Responsibilities Account Management
Manage and develop relationships with Modern Trade chains and Regional Retail partners.
Serve as the primary point of contact for assigned key accounts.
Negotiate annual business agreements, commercial terms, and promotional activities.
Ensure high customer satisfaction and long-term business partnerships.
Sales s Business Development
Achieve monthly, quarterly, and annual sales targets.
Identify growth opportunities within existing accounts and acquire new business opportunities.
Drive product listings, assortment expansion, and shelf-space optimization.
Develop joint business plans with key customers to maximize revenue and market share.
Trade Marketing s Promotions
Plan and execute trade promotions, in-store activations, and visibility initiatives.
Monitor promotion effectiveness and ROI.
Coordinate with marketing teams for product launches and brand-building activities.
Forecasting s Inventory Management
Collaborate with customers and supply chain teams to ensure optimal inventory levels.
Monitor stock availability, replenishment, and order fulfillment.
Prepare accurate sales forecasts and demand plans.
Market Intelligence s Reporting
Track competitor activities, pricing, promotions, and market trends.
Analyze sales performance and customer profitability.
Provide regular business reviews and actionable insights to management.
Key Performance Indicators (KPIs)
Sales Revenue Achievement
Account Profitability
Market Share Growth
Distribution C Product Listing Expansion
Promotion ROI
Customer Satisfaction
Forecast Accuracy
Collection C Outstanding Management
Qualifications s Experience
Bachelor s degree in business, Marketing, Commerce, or related field (MBA preferred).
5 10 years of experience in Up-to-date Trade, Regional Retail, or Key Account Management.
Strong understanding of FMCG, Consumer Healthcare, Pharma OTC, Food C Beverage, or Consumer Goods sectors.
Experience in handling national and regional retail chains.
Skills Required
Key Account Management
Sales Negotiation C Commercial Acumen
Business Planning C Forecasting
Relationship Management
Data Analysis C Reporting
Trade Marketing
Advanced MS Excel and Power Point
Strong Communication and Presentation Skills
Preferred Competencies
Strategic Thinking
Result Orientation
Customer-Centric Approach
Problem Solving
📌 Key Account Manager (India)
🏢 CIEL HR
📍 India