Designation Sr. Manager / AVP

Role Performance Marketing

Industry Financial Services / Broking

Academic Qualification: MBA
background

Reporting to Marketing Head

Team NA
Management

Work experience Min 3 Years
Key  Plan and execute all digital Lead Generation activities, including SEM,
Responsibilities database, email, social media, Display campaigns, Affiliates marketing,
Retargeting, web tracking, and more for B2B as well as B2C businesses

across all verticals of the Group.

 Measure and report performance of all digital marketing campaigns, and

assess against goals (ROI and KPIs)

 Create and manage new system/processes to centralize the lead flow

and maximize lead usage by individual business and cross-selling of

products and ensure zero wastage of leads.

 Study,



identify trends and insights, and optimize existing campaigns,

spends, and performance based on these insights.

 Brainstorm recent and creative growth and optimization strategies

 Collaborate and work closely with various business verticals, creative

teams, agencies, IT teams, and other relevant stakeholders to

successfully plan and execute various campaigns.

 Utilize the strong analytical ability to evaluate end-to-end customer

experience across multiple channels and customer touch points

Technical Skills

Additional
Desirable Skills

📌 Performance Marketing Lead generation (India)
🏢 Anand Rathi
📍 India