Own end-to-end management of Google Ads accounts across Search, Display,

YouTube, Performance Max, and Discovery campaigns

- Build and scale campaigns targeting parents and students across India, Southeast

Asia, the Middle East, and other key markets

- Conduct deep keyword research, audience segmentation, and intent mapping to

maximize relevance and Quality Score

- Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS,

Maximize Conversions) across funnel stages

- Manage Performance Max campaigns including asset group strategy, audience

signals, and listing feed optimization

- Own end-to-end management of Meta Ads (Facebook & Instagram) across

Awareness, Consideration, and Conversion objectives

- Build prospecting and retargeting funnels using Custom Audiences, Lookalikes,

Interest, and Broad targeting strategies





- Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead

Gen, and Conversion campaigns

- Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV
- Collaborate with creative teams to test ad copies, hooks, and creatives for

performance improvement

- Work closely with analytics and product teams to improve funnel conversion rates

and attribution accuracy

- Generate actionable insights through dashboards and performance reports

Application Question(s):

- How many years of experience do you have ?
- What was the highest budget you have handled ?
- What was your last drawn CTC ?
- What is your expected CTC?

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 BrightChamps
📍 India