Marketing Coordinator

Position Overview:

This position assists in the coordination and administration of local subsidiary marketing activities.

Reporting: Marketing Manager

Location: Goregaon, Mumbai, India

Key Responsibilities:

- Support the development and execution of marketing and advertising strategies aligned with business objectives.
- Assist in implementing the annual marketing plan for the India region.
- Coordinate and execute brand marketing campaigns across multiple channels.
- Drive best-in-class in-store marketing execution across multiple channels.
- Maintain marketing reports, trackers, databases, and other administrative documentation.
- Build and regularly update databases of hairstylists, barbers, retailers, distributors, and resellers in the region.
- Coordinate market research activities including surveys, sampling programs, and mystery shopping initiatives.
- Conduct market visits to identify customer needs, branding opportunities, ATL/BTL opportunities and gather competitive insights.
- Coordinate with external vendors and agencies for the development of marketing collateral and promotional materials.
- Support E-commerce marketing activities including campaign execution, product page optimization, promotional planning, and improving online visibility to drive sales and strengthen brand presence.
- Assist in planning and executing brand participations in regional events, trade shows, exhibitions, seminars, roadshows, webinars, and training programs.
- Manage onboarding, scheduling, and coordination of Wahl Educators and training programs.
- Analyze sales and market data to generate insights and recommend marketing opportunities.
- Support trade marketing initiatives and monthly promotional schemes.




- Coordinate with regional product teams for current product opportunities based on market insights and customer feedback.
- Coordinate Wahl Education initiatives in liaison with Marketing Manager, APAC Digital and Social Media Supervisor.
- Drive the Wahl Ambassador program across India. Identify and onboard new ambassadors and track their deliverables.
- Assist with the enrolment, training calendar, and day-to-day management of Wahl Educators in India region. E.g., Barber trainings, looklearns, One-on-one trainings, online trainings.
- Managing execution of influencer programmes, track their KPI's, analyse and report.
- Perform data analysis on PSI data on a regular basis, and share insights with the team, where needed.
- Work with external agencies including project scopes and expenditure.
- Development of compelling trade schemes to support channel sales on monthly basis.
- Analyze the data points to identify product needs for India market supported with voice of customers and coordinate the same with Regional Product Team for launch.

SkillsExperience

- 2-4 years of experience in a marketing or brand coordination role.
- Experience in retail, FMCG, consumer goods, beauty, or personal care industry is preferred.
- Strong understanding of brand marketing, trade marketing, and campaign execution.
- Exposure to digital marketing, social media, influencer marketing, and e-commerce initiatives.




- Excellent communication and interpersonal skills.
- Strong organizational and project coordination abilities.
- Analytical mindset with experience working on reports and marketing data.
- Proficiency in Microsoft Excel, PowerPoint, Word, and Microsoft Teams.
- Ability to manage multiple projects and work collaboratively with cross-functional teams.
- Self-motivated, proactive, and solution-oriented.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- MBA in Marketing will be an added advantage.

Competencies

- Action Orientated
- - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

- Collaborates
- - Build partnerships and work collaboratively with others to meet shared objectives.

- Optimizes Work Process
- - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

- Demonstrates Self Awareness
- - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

- Values difference
- - Recognizes the value that different perspectives and cultures bring to the organization.

Why Wahl?

For over 100 years, Wahl has been a global leader in professional grooming products trusted by barbers, hairdressers, and consumers worldwide. As a fourth-generation family-owned company, we continue to innovate while staying true to our core values of quality, collaboration, and customer focus.

When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.

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📌 Marketing Coordinator (India)
🏢 Wahl Clipper Global
📍 India