Job Description We are hiring for Integrated Media Planning Manager | Mumbai
Job Title: Integrated Media Planning Manager
Location: Mumbai
Experience Required: 1-4 year
Role Overview
We are looking for an experienced and strategic Integrated Media Planning Manager to lead end-to-end media planning across digital and traditional platforms. The ideal candidate should have strong expertise in integrated media strategy, campaign planning, audience analytics, and media optimization across multiple channels.
Platform & Tools Expertise: Meta, Google, TV Planning, Print, BARC, YUMI,TGI
Key Responsibilities:

Develop and execute fully optimized integrated media plans to maximize reach, efficiency, and audience targeting
Lead planning across TV, Digital, Print, Connected TV, YouTube, and Meta Reach & Frequency campaigns
Build strategic media recommendations using data, audience insights, and planning tools
Collaborate with cross-functional teams including creative, research, account management, and buying teams to ensure campaign success
Monitor campaign performance, track delivery metrics, and optimize plans to improve reach and efficiency
Analyze post-campaign reports to evaluate planned versus delivered performance and derive actionable insights
Create competitive analysis and category insight presentations to support client growth and market positioning
Handle budgeting, targeting, placement strategies,



and campaign optimization across platforms
Drive innovative planning approaches and contribute towards media planning automation and efficiency

Requirements:

1-4 years of experience in integrated media planning
Robust understanding of both traditional and digital media ecosystems
Hands-on experience with TV and digital planning tools and audience measurement platforms
Strong analytical and presentation skills
Ability to manage multiple campaigns and stakeholder relationships effectively
Experience working with cross-functional teams and handling large-scale campaigns

About Omnicom
Media:Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealIDTM), Commerce (Flywheel), and Intelligence (QTM) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

📌 Integrated Media Planning Manager (Raigarh)
🏢 Omnicom Media India
📍 Raigarh