We are looking for a field-oriented and target-driven Sales Officer – Animal Feeds to drive sales growth within the assigned territory. The role involves developing solid relationships with farmers, dealers, distributors, and institutional customers while promoting the company’s range of animal feed products.

Key Responsibilities

Achieve primary and secondary sales targets for animal feed products

Develop and expand dealer/distributor network in the assigned territory

Build strong relationships with farmers, poultry farms, dairy farms, and feed dealers

Conduct regular field visits, farm demonstrations, and product awareness programs

Provide basic technical guidance to customers on feed usage, nutrition, and best practices

Monitor competitor activities, pricing, and market trends in the territory

Ensure effective implementation of sales schemes, promotions, and campaigns

Coordinate with supply chain/logistics to ensure timely product availability

Ensure timely collections and maintain healthy credit control

Maintain accurate records of daily sales activities, customer visits, and market feedback

Key Skills & Competencies

Strong field sales and relationship management skills

Knowledge of livestock feed and poultry/dairy farming practices





Good communication skills (local language proficiency is essential)

Ability to influence and educate rural customers

Result-oriented with strong follow-up and negotiation skills

Basic technical understanding of animal nutrition is an added advantage

Qualifications & Experience

Bachelor’s degree in Agriculture / Any Graduate

2–5 years of experience in animal feeds / agri-input / FMCG rural sales

Freshers with relevant agricultural background and strong field interest may also be considered

Key Performance Indicators (KPIs)

Sales volume and revenue growth in territory

Dealer network expansion and productivity

Market share growth

Collection efficiency

Farmer engagement and conversion rate

Additional Requirements

Willingness to travel extensively in rural areas

Two-wheeler with valid driving license preferred

Ability to work in field conditions and interact with farming communities

Preferred Candidate Profile

Prior experience in poultry feed & cattle feed sales

Strong connect with local farmer community and dealer network

Self-motivated and capable of working independently

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Sales Officer (India)
🏢 SKM ANIMAL FEEDS AND FOODS (INDIA) PRIVATE
📍 India