03 Aug
|
Acura Solution
|
Mumbai
03 Aug
Acura Solution
Mumbai
Job Description:
Job Summary:
The Techno-Marketing Manager is responsible for blending technical product knowledge with marketing strategies to drive the success of food products. This role involves working closely with product development, quality assurance, and sales teams to ensure products are well-positioned in the market, meet regulatory standards, and resonate with consumers.
Key Responsibilities:
1. Product Knowledge & Technical Expertise
o Develop a deep understanding of the company’s food products, including ingredients, manufacturing processes, quality standards, and regulatory compliance.
o Liaise with R&D; and Quality Assurance teams to stay updated on product specifications, safety, and shelf-life requirements.
o Conduct technical training for the sales team, ensuring they are well-versed in product details and selling points.
2. Market Research & Consumer Insights
o Perform market research to understand consumer needs, trends, and preferences, especially in health and safety concerns.
o Identify gaps in the market for new products or improvements to existing products.
o Analyze competitors' products, positioning, and marketing strategies to refine company offerings.
3. Marketing Strategy Development
o Develop and execute go-to-market strategies for current food products, including positioning, pricing, promotion, and distribution.
o Collaborate with the marketing team to create product-centric campaigns, advertisements, and educational materials for consumers.
o Plan and implement digital marketing strategies, including social media, content marketing, and search engine optimization.
4. Sales Enablement & Support
o Support the sales team with in-depth product knowledge, technical specifications, and competitive advantages.
o Design and deliver training sessions, presentations, and tools to help the sales team effectively communicate product benefits to clients.
o Work closely with key accounts, distributors, and retailers to provide tech
📌 Techno-Commercial Manager (Mumbai)
🏢 Acura Solution
📍 Mumbai