Define and execute product marketing strategies and campaigns to drive product adoption and market positioning.
Key Responsibilities
- Define and execute product marketing strategies and campaigns
- Conduct market research, pricing, and competitor analysis
- Create marketing collateral, presentations, and sales enablement tools
- Collaborate with product and sales teams to launch recent products
- Develop go-to-market strategies and positioning
- Analyze market trends and customer feedback
Required Skills & Experience
- 6+ years of product marketing experience
- Prior experience in SaaS/product marketing a plus
- Strong analytical and strategic thinking skills
- Excellent written and verbal communication abilities
- Experience in B2B marketing preferred
- Knowledge of FinTech industry is advantageous
📌 Product Marketing Manager (India)
🏢 IBSFINtech
📍 India
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