- Bangalore

Job Description:

We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

Key Responsibilities:

- Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
- conversions.
- Create and test high-converting creatives, ad copy, and funnels tailored to specific
- audiences.
- Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
- Set up and maintain tracking through Facebook Pixel, offline events, and third-party
- tools.
- Monitor daily performance and implement A/B testing for continuous improvement.
- Collaborate with creative, landing page, and tech teams to improve user experience and
- lead quality.
- Generate detailed performance reports with actionable insights.

Qualifications:

- 1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
- pay per call).
- Strong understanding of Facebook Ads Manager, conversion tracking, and audience
- segmentation.




- Proven track record of optimizing for lead quality and cost-efficiency.
- Familiarity with call tracking tools, CRMs, and lead validation methods.
- Solid analytical and problem-solving skills.
- Excellent written and verbal communication skills.

Preferred Qualifications:

- Experience in verticals like insurance, finance, legal, or home services.
- Knowledge of Meta policy compliance and account structure best practices.
- Facebook Blueprint Certification is a plus.

Benefits:

- Group Health Insurance

- Opportunity to grow within the company

How to Apply:

Interested candidates should submit their resume, portfolio, and a cover letter highlighting their relevant experience to [email protected] Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Information

Job Type:

Full Time

Location:

Bangalore

Work Type:

associate

Experience:

1 - 2 years

Qualifications:

Graduate

Department:

Digital Marketing

📌 Media Buyer - Meta (India)
🏢 ADCanopus.com
📍 India