The social enterprise initiated by Kshamata has been serving as a vehicle and platform in-house for job

readiness as women part of the Kshamata Transformation Program are able to providing a sheltered

employment approach to young women prior to their independent placement. This process enables

women to ‘earn-and-learn’, at the same time providing a space to develop work ethics and discipline.

The social enterprise creates livelihood for women and consistent income generation activities.

SCOPE OF WORK -

 Ensure pricing and catalogue of products are in place and reviewed from time to time

 Set budgets and manage budgets

 Ensure efficient collaboration and co-ordination with current clients, potential buyers, corporate

& designer/s.

 Build up forward and backward linkages and partnerships necessary for the growth of the social

enterprise

 Coordination and resource mobilization in much needed expertise and volunteers required for

the social enterprise (like, designers, e-commerce, stalls, financial expert, etc.)

 Mobilization of resources for the social enterprise development

 Ensure visibility through various platforms including social media

 Coordination and Collaborations with donors and all other stakeholders interested in/involved

with the enterprise development

 Overseeing monthly expenditures and approvals and keeping a tracking through spending plans

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 Ensure continued market research and segmentation segmentation along with the team

members/volunteers

 Ensure sales targets are set and met

 Pretesting of products and client feedback on a regular basis

 Put in place various marketing strategy in consultation with the senior management/

Trustees/external experts and also implement the same

 Develop a robust brand identity for the social enterprise, emphasizing its social impact,

sustainability, and quality craftsmanship. Ensure that this brand identity is consistent across all

marketing channels

 Collaborating with other organizations, NGOs, influencers,



and stakeholders to amplify the social

impact and reach of the enterprise. Forge partnerships with ethical fashion organizations, and

retailers who align with your mission. Collaborate on marketing campaigns or retail

opportunities to expand your reach

 Build forward and backward linkages and partnerships necessary for the growth of the social

enterprise (Kshamata Unlimited – KULT).

 Ensure continued market research and segmentation along with the team members/volunteers

 Work on the compliance of the social enterprse

.

Education and Experience:

 Masters in social entrepreneurship/Business management - entrepreneurship / Bachelor of

Business

 Past experience of handling small and/or mid-size enterprise (will be an added advantage)

 Experience of working in the social sector (on women empowerment and livelihoods will be an

added advantage)

 Experience of working in the area of sales/marketing

 Past experience of handling small and/or mid-size enterprise (will be an added advantage)

 Basic computer skills

Key Competencies:

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 planning and organizing/management skills

 marketing skills

 handling situations that arise within the context of a social enterprise that is evolving

 willingness to learn and adapt

 time management

 decision-making

 communication skills

 negotiation skills

 hands-on

 ability to see the bigger picture

 team player

 conflict management

 stress tolerance

 outcome driven

Online Presence: Establish and maintain a strong online presence through a website and social media

platforms. Showcase products, share stories of artisans,



and highlight the social impact of purchases.

E-commerce: Set up an e-commerce platform for selling products online, making it easy for customers to

purchase from anywhere. Ensure a seamless and secure checkout process.

Community Engagement: Engage with the local community through events, workshops, and

collaborations. Offer sewing or jewelry-making classes, host trunk shows, or participate in local markets

to build relationships and raise awareness.

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Storytelling: Utilize storytelling to connect customers with the artisans behind the products. Share their

stories, struggles, and successes to create an emotional connection and differentiate your products from

mass-produced alternatives.

Sustainability Focus: Highlight the sustainability of your products, whether through the use of eco-

friendly materials, fair labor practices, or waste reduction initiatives. This can be a strong selling point

for socially conscious consumers.

Identifying Prospects: Researching and identifying potential clients who align with the values and

objectives of the social enterprise. This might involve businesses, organizations, government agencies,

or individual consumers.

Customer Relationship Management: Implement a CRM system to manage customer interactions and

track sales data. Use this data to personalize marketing efforts and improve customer retention.

Staying Informed: Keeping abreast of industry trends, competitor activities, and developments in social

enterprise to adapt sales strategies accordingly.

Measurement and Analysis: Continuously monitor and analyze marketing and sales metrics to assess the

effectiveness of strategies and identify areas for improvement. Adjust tactics accordingly to optimize

results.

By combining these strategies with a genuine commitment to the NGO's mission, you can effectively

market and sell the tailoring and jewelry products while maximizing their social impact.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Social Enterprise Development and Marketing Officer (India)
🏢 Kshamata
📍 India