- Min. 1 to 3 years experience
- Surat (GJ), India

About Us

- Optimumbrew Technology LLP is a fast-growing IT company specializing in innovative, user-focused mobile and web application development. Backed by a strong “Get Things Done” culture, we bring together top engineering talent to deliver high-quality digital solutions for clients across the USA, Canada, UK, Australia, and other global markets. We focus on creativity, technology, and long-term partnerships to help businesses achieve meaningful digital growth.

Job Description

- We are looking for a Creative Content Creator & Brand Storyteller who can transform ideas into compelling narratives and produce content that drives attention, emotion, and engagement.
- You will play a key role in shaping how our brand speaks, looks, and connects with audiences across digital platforms.

Primary Objectives

- Develop and execute compelling brand storytelling that builds strong emotional connections with the target audience.
- Create high-quality, engaging, and platform-specific content that drives attention, engagement, and brand recall.
- Establish and maintain a consistent brand voice and narrative across all digital channels.
- Leverage consumer psychology, trends, and data insights to craft impactful content strategies.
- Experiment with innovative content formats and storytelling techniques to improve reach and engagement.
- Collaborate with cross-functional teams to align content with marketing goals and business objectives.
- Continuously optimize content performance using analytics, feedback, and creative iterations.

Roles & Responsibilities

- Develop compelling stories, scripts, and content concepts for brand, product, and marketing campaigns.
- Produce high-quality content for Instagram, LinkedIn, YouTube Shorts, website, blogs, and marketing videos.
- Craft emotionally engaging narratives using audience psychology and empathy-driven communication.
- Conduct market, competitor, and trend research to identify fresh content opportunities and insights.
- Apply Design Thinking principles to ideate, structure, and refine creative content experiences.
- Create and experiment with trending content formats: reels, shorts, memes, storytelling videos, hooks, and visual narratives.
- Collaborate with designers, product managers,



and marketing teams to execute cohesive content strategies.
- Use AI tools (ChatGPT, Midjourney, etc.) for content research, ideation, concept building, and scriptwriting.
- Maintain a consistent brand voice, tone, and visual storytelling style across all digital touchpoints.
- Track performance metrics (views, engagement, watch-time, shares) and recommend creative improvements.
- Assist in planning and executing creative campaigns that strengthen brand image and audience connection.
- Ensure all content aligns with brand guidelines, audience expectations, and communication objectives.

Technical Skills You Should Have

- Strong command of scriptwriting, storytelling, and narrative structuring for digital platforms.
- Proficiency in creating content for Instagram, LinkedIn, YouTube Shorts, websites, and blogs.
- Understanding of consumer psychology, emotional communication, and engagement-driven content creation.
- Ability to use AI tools (ChatGPT, Midjourney, etc.) for ideation, research, and content enhancement.
- Familiarity with short-form video formats, hooks, pacing, and visual storytelling techniques.
- Basic knowledge of video editing tools (Premiere Pro, CapCut, VN, or similar) is an added advantage.
- Ability to conduct market research, competitor analysis, and trend identification.
- Strong grasp of social media algorithms, content patterns, and best-performing formats.
- Experience in writing SEO-friendly blog content (optional but beneficial).
- Ability to collaborate using tools like Notion, Google Workspace, Figma, or project management platforms.

Key Expertise

- Storytelling & Scriptwriting: Ability to craft compelling narratives, hooks, and emotional scripts for digital platforms.
- Creative Concept Development: Skilled in generating unique ideas, content angles, and storytelling formats.
- Social Media Content Creation:



Strong understanding of creating platform-specific content for Instagram, LinkedIn, YouTube Shorts, and blogs.
- Audience Psychology: Ability to decode user emotions, motivations, and behaviors to create relatable content.
- Trend Identification: Expertise in analyzing and leveraging social media trends, formats, and viral patterns.
- Visual Thinking: Solid sense of visual storytelling, scene setup, pacing, and message flow.
- AI-Assisted Creativity: Proficient in using AI tools (ChatGPT, Midjourney, etc.) for ideation, scriptwriting, and content enhancement.
- Market & Competitor Research: Ability to identify industry gaps, opportunities, and creative direction ideas.
- Content Optimization: Skilled in improving engagement through hooks, structure, captions, CTAs, and formats.
- Cross-functional Collaboration: Ability to work closely with design, product, and marketing teams for seamless execution.

Qualification

- Bachelor’s degree in Mass Communication, Marketing, Psychology, Design, Journalism, Media Studies, or related fields (preferred but not mandatory).
- 1–3 years of experience in content creation, digital storytelling, social media content, or creative strategy.
- Strong portfolio showcasing storytelling skills, content creativity, and digital platform understanding.
- Exceptional freshers with a strong Instagram presence, creative portfolio, or storytelling samples are encouraged to apply.

Experience

- 1–3 years of hands-on experience in content creation, storytelling, social media content, or digital marketing.
- Experience producing content for platforms like Instagram, LinkedIn, YouTube Shorts, websites, and blogs.
- Prior experience in creating scripts, short-form videos, reels/shorts, or brand narratives is highly preferred.
- Experience collaborating with cross-functional teams (design, product, marketing) to execute creative ideas.
- Exceptional freshers with a strong creative portfolio or high-engagement Instagram presence may also apply.

Benefits

- 22 Paid Leaves
- 5 Days Working
- Good Company Culture
- Health Insurance
- Life Insurance
- Pension Scheme
- Statutory Benefits (PF & ESIC)
- Salary on time
- Yearly Picnic
- Annual Sports Day
- Monthly Events
- Festival Celebrations

Call to Recruiter :

- +91-XXXXXXXXXX

📌 Content Creator & Brand Storyteller (India)
🏢 OptimumBrew
📍 India