About the Role

We are looking for a results-driven Social Media Manager who can manage social media platforms and run high-performing advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have experience in lead generation, campaign optimization, audience targeting, content planning, and performance reporting.

Key ResponsibilitiesSocial Media Management

- Manage company social media accounts (Facebook, Instagram, LinkedIn, X, YouTube).
- Create and schedule engaging content posts, reels, and stories.
- Develop monthly content calendars.
- Monitor comments, messages, and audience engagement.
- Increase followers, engagement, and brand awareness.

Google Ads Management

- Create and manage Search, Display, Performance Max, and YouTube campaigns.
- Conduct keyword research and competitor analysis.
- Optimize campaigns for lead generation and ROI.
- Monitor CPC, CTR, Conversion Rate, and Cost Per Lead.
- Set up conversion tracking using Google Analytics and Google Tag Manager.

Meta Ads Management

- Create and manage Facebook and Instagram ad campaigns.
- Build custom audiences, lookalike audiences, and retargeting campaigns.
- Conduct A/B testing for creatives and ad copies.
- Optimize campaigns to achieve target CPL and ROAS.




- Generate qualified leads through Meta Lead Forms and landing pages.

Reporting & Analytics

- Prepare weekly and monthly performance reports.
- Track KPIs and campaign effectiveness.
- Provide recommendations to improve ad performance and reduce costs.

Required Skills

- 2+ years of experience in Social Media Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of Google Analytics (GA4) and Google Tag Manager.
- Understanding of lead generation and conversion optimization.
- Experience with Canva, Photoshop, or similar design tools.
- Solid communication and copywriting skills.
- Ability to manage multiple campaigns simultaneously.

Preferred Qualifications

- Google Ads Certification.
- Meta Certified Digital Marketing Associate.
- Experience working with website development, SEO, or digital marketing agencies.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Cost Per Lead (CPL).
- Return on Ad Spend (ROAS).
- Social media engagement growth.
- Website traffic and conversions.
- Campaign ROI.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)

📌 Executive - Social Media Manager & ADS (India)
🏢 CodingExpo Technology Pvt.Ltd
📍 India