Job Title

E-commerce - Sales Executive

Location

Agnostic

About 123Greetings

123Greetings is one of the world's leading online greeting card platforms, connecting millions of people through meaningful celebrations and relationships. Our Android and iOS applications bring these celebrations to users around the world.

We are looking for an E-commerce Sales Executive who will own the commercial success of our mobile applications by increasing installs, subscriptions, user engagement, and revenue.

Position Overview

The E-commerce Sales Executive will be responsible for acquiring users and increasing paid subscriptions.

Working closely with the Product, Marketing, and Analytics teams, the successful candidate will develop and execute growth strategies that transform the mobile apps into a significant revenue channel.

Key Responsibilities

1. App Growth Strategy

Develop and execute strategies to grow:

- App installs
- Daily Active Users (DAU)
- Monthly Active Users (MAU)
- Returning users
- Paid subscribers
- Revenue

Continuously identify new growth opportunities.

2. Subscription Growth

Own the complete subscription funnel.

Improve:

- Free-to-paid conversion
- Subscription purchases
- Trial conversion
- Renewal rates
- Customer retention
- Upsell opportunities
- Win-back campaigns





Monitor subscription performance and optimize pricing, packaging, and promotional offers.

3. Revenue Optimization

Maximize app revenue through:

- Subscription plans
- In-app purchases
- Advertising optimization
- Seasonal campaigns
- Cross-selling
- Promotional offers
- Bundled products

Balance monetization with a seamless user experience.

4. User Acquisition

Collaborate with the Marketing team to increase high-quality installs through:

- Paid acquisition campaigns
- Referral programs
- Partnerships

Track acquisition costs and optimize return on investment.

5. Promotional Campaigns

Plan and execute campaigns around:

- Major holidays
- Seasonal occasions
- Recent feature launches
- Subscription offers
- App-exclusive content
- Referral incentives

Measure campaign performance and optimize future initiatives.

6. Analytics & Performance

Monitor key business metrics, including:

- Installs
- Cost per Install (CPI)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Subscription Revenue

Job Type: Full-time

Pay: ₹300,000.00 - ₹400,000.00 per year

Application Question(s):

- Can you join immediately?
- How many years of experience do you have in B2C Sales?

Work Location: Remote

📌 E-commerce - sales executive (India)
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📍 India