Job Description: Area Sales Executive/Field Officer Sales

Company: Xolopak India Limited

Location: Mumbai/Delhi

Department: Sales

Reporting To: Regional Sales Manager

CTC: Upto 6.5 Lakhs (based on experience)

Company Description

Xolopak India Ltd is a pioneering company in manufacturing sustainable consumable

products for HORECA, Bakery and Home/Personal care industry in India. We operate in

B2B and institutional business within this segment and have a pan India presence. Our

products include single use wooden cutlery, ice-cream sticks and spoons, cake bases,

speciality papers, luxury napkins etc. Our prestigious customers include some of the

largest brands in the food and ice-cream industry.

Job Summary

The Area Sales Executive will be responsible for driving sales and expanding the market for

Xolopak India's Cake Base products across the region. The role involves developing

new business opportunities, managing distributor and institutional relationships, achieving

sales targets and identifying market trends to strengthen the company's presence in the

bakery and food service segment.

Key Responsibilities

1. Lead Generation & Business Development-

* Identify and develop new business opportunities in bakeries, cake shops, cafés,

hotels, restaurants, cloud kitchens and food manufacturers.

* Appoint and manage distributors, wholesalers and channel partners in the assigned

territory.

* Negotiate commercial terms and successfully close sales deals.

2. Client Needs Analysis & Relationship Management-

* Understand customer requirements and recommend suitable Cake Base products

based on application and volume.

* Build and maintain long-term relationships with key customers and distributors.

* Resolve customer queries and coordinate with production and logistics teams to

ensure timely deliveries.

* Gather customer feedback and identify opportunities for product improvement and

portfolio expansion.

3. Achieving Sales Targets-

* Achieve monthly, quarterly and annual sales and revenue targets.





* Develop and execute territory-wise sales plans to maximize market penetration.

* Monitor primary and secondary sales performance and implement corrective

actions where required.

* Ensure timely payment collections and maintain healthy receivables.

4. Forecasting & Market Research-

* Prepare monthly sales forecasts and demand plans to support production

scheduling.

* Conduct market research on customer preferences, pricing, competitor activities

and emerging bakery trends.

* Identify recent market segments and growth opportunities.

* Submit regular sales reports, pipeline updates and competitor intelligence to

management.

Qualifications & Experience

* Bachelor's degree in Business Administration, Food Technology, Marketing or a

related field.

* 5–7 years of experience in FMCG, bakery ingredients, food ingredients or

institutional food sales.

* Experience in handling distributors and key accounts within the bakery or HoReCa

(Hotels, Restaurants, Cafés) segment will be preferred.

Required Skills

* Strong B2B sales and business development skills.

* Excellent negotiation, communication and relationship management abilities.

* Good understanding of bakery products and food service markets.

* Analytical skills for sales forecasting and market analysis.

* Proficiency in MS Office and CRM software.

It will be an Individual Contractor Role.

Willingness to travel extensively within area and surrounding regions.

Key Performance Indicators (KPIs)

* Achievement of sales volume and revenue targets.

* New customer acquisition and distributor appointments.

* Lead-to-order conversion rate.

* Customer retention and repeat business.

* Timely payment collections.

* Forecast accuracy and market share growth.

* Expansion of the bakery, HoReCa, and institutional customer base.

Xolopak India Limited is an equal opportunity employer. We celebrate diversity and are

committed to creating an inclusive environment for all employees.

Pay: ₹500,000.00 - ₹650,000.00 per year

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Area Sales Executive (India)
🏢 Xolopak India
📍 India