(8-10 Years)

Role Summary:

The role is responsible for developing and executing an integrated global marketing strategy aligned with aggressive growth objectives. This position drives brand building, demand generation, and go-to-market initiatives across digital and offline channels, with a strong focus on data-driven decision making, performance measurement, and AI-enabled marketing optimization. The role partners closely with leadership, sales, and technical teams to scale pipeline, strengthen market positioning, and expand Accorian’s presence across the US and EU markets.

Mandatory Skill Sets:

- Proven track record of successfully launching and scaling digital marketing initiatives with a clear identified RoI on SEO, Social Media, PPC, Email campaigns and the likes
- Hands – on experience in digital marketing
- Exceptional business acumen, analytical, problem-solving, and decision-making skills
- Excellent communication, storytelling and presentation abilities, with experience influencing C-level stakeholders
- Strong grasp of modern marketing stacks (Hubspot, Linkedin, Google etc.) and AI based automation tools
- Experience in launching recent service lines, customer engagement and GTM initiatives

Key Attributes:

- Stage fit and track record for Accorian
- Strong leadership skills with the ability to inspire teams and stakeholders
- Adaptability and willingness to learn new technologies/trends
- Detail-oriented and committed to delivering high-quality solutions
- Data-driven decision-making and a focus on delivering measurable outcome

Roles & Responsibilities:





- Collaborate with the Head of Marketing to develop and execute a comprehensive marketing strategy aligned to business goals of triple-digit growth – encompassing brand, online demand generation and offline events
- Understand the baseline of digital marketing metrics and generate performance reports/dashboards for the leadership team
- Design and implement campaigns to drive high-quality inbound leads, nurture funnels, and improve conversion rates across US and EU markets
- Responsible for tactical responsibilities such as conducting market research, competitor analysis, campaign management and monitoring key metrics
- Strengthen Accorian’s global brand presence through differentiated messaging, storytelling, and thought leadership around cybersecurity, AI security, and compliance automation
- Scale Accorian’s thought leadership via webinars, whitepapers, podcasts, newsletters, and roundtables
- Leverage AI tools (e.g., predictive analytics, generative content, personalization engines, and AI-assisted lead scoring) to maximise efficiency and RoI
- Establish robust KPIs across MQLs, SQLs, CAC, LTV, pipeline velocity, and attribution reporting directly to leadership
- Develop monthly marketing dashboards of performance analysis whereby demonstrating key metrics such as RoI, lead generation, conversion rates, and customer acquisition cost
- Track and report SEO Metrics of Accorian websites and the way ahead
- Collaborate with the Sales Team and technical leadership to define the Go-To-Market Strategy for the service lines and new launches

Drop your CVs to [email protected]

📌 Sr. Manager Digital Marketing (India)
🏢 Accorian
📍 India