About the Role

We are looking for a Performance Marketer who understands paid media beyond simply running campaigns. Someone who can look at numbers, identify what's working, optimise what isn't, and make informed decisions to improve campaign performance.

The role requires hands-on experience across Meta Ads and Google Ads, with a strong focus on lead generation, campaign optimisation, and measurable business outcomes.

Key Responsibilities

- Plan, launch, manage, and optimise paid campaigns across Meta Ads and Google Ads.
- Own campaign performance across key metrics including CPL, CPA, ROAS, CTR, and conversion rates.
- Analyse campaign data regularly and identify opportunities to improve performance and budget efficiency.
- Conduct A/B testing across creatives, copies, audiences, landing pages, and campaign structures.
- Build and refine audience targeting, retargeting, and remarketing strategies.
- Monitor campaign budgets and allocate spends based on performance and business priorities.
- Set up and track campaign conversions using GA4, Google Tag Manager, and Meta Pixel.
- Identify tracking gaps and coordinate with relevant teams to ensure accurate campaign measurement.




- Prepare regular performance reports with clear insights, observations, and recommended actions.
- Stay updated with platform changes, advertising trends, and evolving performance marketing practices.

What We're Looking For

- 2–3 years of hands-on experience in Performance Marketing or Paid Media.
- Solid working knowledge of Meta Ads Manager and Google Ads.
- Practical understanding of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience managing lead generation and performance-focused campaigns.
- Strong understanding of campaign metrics and marketing funnels.
- Comfortable working with data and making optimisation decisions based on campaign performance.
- Strong analytical and problem-solving approach.
- Ability to take ownership of campaigns and work in a fast-moving environment.

What Would Make You Stand Out

Experience managing significant ad budgets, improving CPL or ROAS through structured optimisation, and independently identifying campaign or tracking issues would be a strong advantage.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketer (India)
🏢 Little Odd Marketers
📍 India