Job responsibilities

Own and grow the BlueLines brand pan-India and lead the launch of a new brand from the ground up — brand, digital, product and dealer/retail marketing. A pure marketing role (no direct sales target), working alongside the sales team.

Key responsibilities

1. Launch a new brand end-to-end — naming, logo, brand identity and asset creation, through to market kick-off

2. Brand strategy and pan-India brand building for BlueLines

3. Digital marketing — website, social, SEO/SEM, performance campaigns, lead generation

4. Product marketing and collateral — catalogues, datasheets, recent-product launches

5. Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & budget management

Skill 1 — Technical

Digital & performance marketing

Skill 2 — Domain

Brand building & new-brand launch (from scratch)

Skill 3 — Behavioural

Marketing communication & storytelling

Top KRAs (optional)

1. Brand awareness / recall growth in target markets

2. Qualified-lead volume and cost-per-lead

3. CANDIDATE SPECIFICATION

Qualification — Must-have





MBA / PGDM in Marketing (full-time preferred)

Qualification — Good-to-have

Technical/engineering graduation; digital-marketing certifications (Google / Meta / HubSpot)

Experience (years + industry)

10–15 years in marketing within a B2B manufacturing company

Must-have screening filters

1. 10–15 years marketing in a B2B manufacturing company

2. Has launched at least one brand from scratch — naming, logo/identity, assets, go-to-market

3. Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile)

4. Team-leadership experience

Good-to-have

Building-materials background (steel, pipes, TMT, cement, tiles, sanitaryware, electricals); experience taking a brand into a distribution/retail model

Language(s)

English, Hindi

Age range (optional)

No specific preference

Relocation / travel

Relocation to Bhilai/Durg required; pan-India travel for markets, dealer meets and exhibitions

Pay: ₹80,000.00 - ₹120,000.00 per month

Work Location: In person

📌 Assistant General Manager - Marketing (India)
🏢 AV Groups
📍 India