Pan India CSD & CPC Sales Manager | Defence CSD | URC | FMCG | Consumer Durables

About RICO

Established in 1965, RICO is one of India's leading home and kitchen appliance brands with a presence in 13 countries, over 3,000 retail outlets and service centres, and a portfolio of 52+ product categories.

Location: Khar West, Mumbai

Job Summary

We are looking for an experienced Pan India CSD & CPC Sales Manager to drive business growth through the Canteen Stores Department (CSD), Unit Run Canteens (URCs), Central Police Canteen (CPC), and Kendriya Police Canteen channels across India.

The ideal candidate should have a strong network within the Defence and Paramilitary canteen ecosystem and proven experience in handling FMCG, Consumer Durables, Home Appliances, or Electrical Appliances through the CSD/CPC distribution network.

Key Responsibilities

Drive sales and business development through CSD, CSD Depots, URCs, CPC, and Kendriya Police Canteen channels across India.

Manage and support the existing Pan India sales representative network.

Build relationships with CSD Depots, URCs, distributors, dealers, and key channel partners.

Increase product listings, availability, visibility, and merchandising across Defence and Police canteens.

Monitor inventory, stock movement, and order execution to ensure product availability.

Analyze market share, competitor activities, and identify current business opportunities.





Coordinate with internal teams to ensure timely dispatches and smooth order fulfilment.

Travel extensively across assigned regions to strengthen business relationships and generate new opportunities.

Candidate Profile

Graduate in any discipline.

6–10 years of experience in CSD Sales, Defence Canteen Sales, URC Sales, CPC Sales, Kendriya Police Canteen, FMCG, Consumer Durables, Home Appliances, or Electrical Appliances.

Strong network with Defence establishments, CSD Depots, URCs, distributors, and channel partners.

Proven experience in sales planning, dealer management, business development, and channel sales.

Excellent communication, negotiation, and leadership skills.

Proficient in MS Excel and MS Word.

Willing to travel extensively across India.

Candidates based in Mumbai, preferably residing on the Western Line, will be preferred.

Compensation & Benefits

Salary: ₹1.20 Lakhs – ₹1.40 Lakhs per month (based on experience).

Quarterly performance-linked incentives.

Bonus, Provident Fund, Gratuity, and statutory perks.

Alternate Saturdays off.

Office located at Khar West, Mumbai (2-minute walk from Khar Railway Station).

Apply

Email: [email protected]

Mobile: +91-XXXXXXXXXX

Pay: Up to ₹100,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Experience:

- canteen sales manager: 5 years (Required)

Work Location: In person

📌 canteen sales manager (India)
🏢 Rico Appliances
📍 India