ADIRA — YASHRAM LIFESTYLE BRANDS

Job Description

SOCIAL MEDIA EXECUTIVE

Job Summary

We are looking for a creative, proactive, and detail-oriented Social Media Executive to execute Adira's day-to-day social media activities. The role is responsible for publishing content, managing community interactions, coordinating with influencers, and ensuring consistent brand communication across all social media platforms.

Key Responsibilities

- Publish content across all social media platforms as per the approved content calendar
- Manage daily social media activities, including posts, stories, reels, and community engagement
- Respond to customer comments, messages, and queries in a timely and skilled manner
- Coordinate with influencers and creators to ensure timely execution of content deliverables
- Monitor platform performance and competitor activities to identify trends and opportunities
- Ensure all published content aligns with Adira's brand guidelines, tone of voice, and quality standards
- Coordinate with the Creative and Content teams to ensure timely availability of content assets
- Maintain publishing schedules and ensure campaign timelines are met
- Track daily performance metrics and prepare regular social media reports
- Support community-building initiatives and encourage user-generated content (UGC)




- Stay updated with platform features, content trends, and best practices

Qualifications

- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field

Experience

- 1–3 years of experience in Social Media Management or Digital Marketing
- Experience managing Instagram, Facebook, YouTube, LinkedIn, Pinterest, and other social platforms
- Experience using social media scheduling and analytics tools is preferred

Skills & Competencies

- Social Media Management
- Content Publishing
- Community Management
- Influencer Coordination
- Excellent Written Communication
- Attention to Detail
- Time Management
- Trend Awareness
- Basic Analytics & Reporting
- Collaboration & Teamwork
- Creativity and Execution Excellence

Key Performance Indicators (KPIs)

- Posts Published on Time (%)
- Engagement Rate Adira Job Description — Social Media Executive1

ADIRA — YASHRAM LIFESTYLE BRANDS

- Community Response Time
- Comments & Messages Resolved
- Influencer Deliverables Completed
- Content Accuracy
- Platform Growth
- Social Media Traffic Generated
- Productivity (Posts/Reels Managed)
- SLA Compliance

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Executive (India)
🏢 Yashram Lifestyle Brands
📍 India