In this role you will build and execute plans to attract, engage, and amplify MSS users across global social platforms. Success in this role requires strategic thinking in the social space, both paid and organic, and building ambitious plans and goals executed daily at the highest level. You will need to understand MSS's growth strategy, and identify why, where, when, and how to engage customers in social media through content, features, integrations, partnerships, and products. You will build and execute campaigns to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall, you will be challenged to push boundaries and propose and execute new ideas.

Key responsibilities include, but are not limited to:
- Lead digital strategy, planning, content creation, execution, and optimization for MSSâs social media channels
- Collaborate with other members of the marketing, impact, content and technology team to create and execute a cohesive social marketing program
- Drive awareness, advocacy, marketing,



and storytelling around MSSâs initiatives and campaigns to engage both current and prospective users
- Build and execute paid and organic social media marketing campaigns across social platforms
- Manage external vendors engaged for social marketing, if any
- Build social influencer marketing campaigns, including community
- Analyze social activities and their impact on business results
- Define and track KPIs for our social media content strategy, as well as benchmark competitors, tying key social metrics back to core business objectives
- Be cutting-edge and push the social media envelope

Requirements
- 1+ years of demonstrated and progressive success, with substantial experience in social media for a consumer brand
- Paid social media experience
- Familiarity with paid and organic tactics on Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest, YouTube, etc.
- Active personal profiles

📌 Social Media Marketing Executive (Kolkata)
🏢 Recherche Tech
📍 Kolkata