Your Key Responsibilities

Strategic Ownership

- Develop and execute platform-specific content strategies aligned with marketing and product goals.

- Identify
rising platforms, shifting audience
behaviors
, and whitespace opportunities (Reddit, niche communities, Threads, etc.).

- Align social activities with full-funnel awareness engagement conversion journeys.

Leadership Profile Building

- Manage and grow executive profiles on LinkedIn, ensuring thought leadership is
established
and sustained.

- Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.

- Build brand trust and visibility through personal + brand account
synergy
.

Content Writing & Brand Voice

- Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.

- Create concise and compelling copy for short-form posts, carousels, videos, and ads.

- Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.

Community Engagement & Growth

- Foster meaningful conversations—respond to DMs, comments, and mentions promptly and strategically.

- Actively
participate
in and engage with industry groups, community spaces, Reddit threads, and partner content.





- Explore employee advocacy and support internal champions with curated content.

Platform & Ads Experience

- Execute and
optimize
campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.).

- Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.

- Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes.

Performance Analysis

- Create and share performance dashboards regularly, highlighting insights and opportunities.

- Run A/B tests on formats, tones, timing, and content categories to constantly improve impact.

- Benchmark against competitors and
identify
creative/social whitespace to capitalize on.

Requirements

- 3–5 years of B2B social media experience—preferably in SaaS or healthcare tech.

- Excellent command of
LinkedIn
—both organic and paid—with robust understanding of Sales Navigator.

- Proven ability to
write
,
edit
, and
craft
compelling brand and leadership content.

- Familiarity with
Reddit engagement
,
social listening
, and platform communities.

- Understanding of
design systems, layout, and visual direction
(while not being a designer).

- Experience working with cross-functional teams including SEO, content, product, and sales.

📌 Social Media Specialist (India)
🏢 UPNET
📍 India