We’re looking for a sharp, data-obsessed Performance Marketer who can drive acquisition, conversion

and retention end-to-end for Allter.

You’ll lead the performance marketing roadmap, strengthen our Shopify experience, unlock growth levers across marketplaces and quick-commerce channels and scale revenue profitably. If you love experimentation, numbers and identifying growth opportunities : this role is for you.

Responsibilities :

Performance Marketing

- Own and scale paid acquisition across Meta, Google, YouTube, and emerging growth channels
- Drive revenue & ROAS through rigorous testing of audiences, creatives, copies, and funnels
- Manage monthly marketing budgets across platforms while balancing efficiency and scale
- Develop seasonal and BAU performance calendars aligned with launches, campaigns, and key sales moments

E-commerce & Shopify Growth:

- Optimize website conversion through landing pages, PDP improvements, UGC integration, and A/B testing
- Collaborate on merchandising, bundles, offers, and subscription programs to improve AOV & LTV
- Improve customer journey analytics through heatmaps, flow tracking, drop-off analysis, and basic SEO hygiene




- Support growth across marketplaces and quick-commerce platforms

Analytics & Reporting

- Deep dive into KPIs including CAC, ROAS, CVR, CTR, Retention, LTV, and Gross Margins
- Build dashboards, reports, and cohort analyses to track funnel performance and customer behavior
- Present weekly growth insights, experiments, and action plans to leadership

Requirements

- Minimum 3 years of experience in D2C, performance marketing, or e-commerce growth roles
- Proven ability to manage and optimize paid media spends at scale
- Strong expertise in Meta Ads, Google Ads, Shopify analytics, and attribution tracking
- Strong analytical mindset with hands-on experience interpreting growth data and customer behavior
- Bias for action with robust ownership and experimentation mindset
- Prior experience in D2C baby care, beauty, wellness, personal care, FMCG, or consumer brands is preferred

How to Apply:

Send your resume to [email protected] with the subject line:

- “Application for Performance Marketing Manager"

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Delhi)
🏢 allter
📍 Delhi