To manage the end to end product life cycle of the product from identifying potential products based on market research, generating product requirements, determining specifications, pricing & time integrated plans and performance monitoring of the products.
Process Contributions:
Marketing : Strategy development : Annual Operating Plan
- Provide the inputs with regard to the annual operating budget, case mix, revenue, with the consolidated product calendar encompassing the product & brand plan aligned to the envisaged business strategy based on the market, consumer and previous trends
- Rejig the plan based on the approvals from the board and top management and cascade the same to the team members
Marketing : Product Management : New Product Development
- Review the product brief developed and present the brief to the design team for the development of the concept
- Evaluate and finalise the design concept / technical design concept and provide recommendations to ensure its alignment with the product requirements
- Brief the NPD on the product to anchor the creation of the prototype and determine insourcing & Oversee the prototype development, review & monitor the prototype development at each stage and finalise on the prototype.
- Conceptualize Limited Edition Pieces , Special Editions and collaborations as per brand fit .
- Liaison with the NPD team to determine the production price for products to ensure that price is within the agreed price range and garner required approvals / appropriate actions in case of deviations
- Agree on the overall quantity with the NPD team and supply chain team for mass production
Marketing : Product Management : Go to Market Strategy
- Determine the Go To Market strategy viz. branding, collaterals, packages, etc.
of the developed product and ensure its executed as per the strategy
- Liaison with the visual merchandising team for brief of VM team, approval of the design concept and sample at various stages and ensure the execution as per the plan
- Undertake periodic modifications in the price of the products basis the market analysis, competitor analysis, inflation, product performance and business requirements
- Determine the inventory plan for various products and sign off of on the production plan aligned to the product calendar and business requirements
- Ensure that the inventory is available at the right time in the various channels as per the plan and undertake appropriate actions
- Develop the activation pricing mechanism in liaison with the sales team for the portfolio basis the product performance and business workplace and garner the required approvals
- Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory
- Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs.
- Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products
Work Experience
Education: MBA form a premier college preferably in marketing
Relevant Experience: 1-3 years of experience in marketing in FMCG / retail organisation
Behavioural Skills
- Thinks big
- Business savvy
- Entrepreneurial drive
- Nurture relationship
- Influence for impact
- Ability to lead diverse team
- Accountability
- Believes in people
- Curious
- Is passionate about categories and products
Knowledge
- Category knowledge
- Product knowledge
- Commercial and financial acumen
- Project Management
- Latest trends in lifestyle space
📌 Manager-Product Management (India)
🏢 Titan Company
📍 India
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