Job Information

Date Opened

03/26/2025

Industry

Design

Work Experience

3 + Years

City

Pune

State/Province

Maharashtra

Country

India

Zip/Postal Code

411021

Job Description

Primary Requirements

Understand

- Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business.

Research Planning

- Ability to create a research plan including: Preparation of research screeners, identifying the intended profiles for user interviews

- Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals

Conduct Research

- Experience of regularly using Design Research methods

- Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping

- Customer Journey mapping & Scenario Mapping

- Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts

- Familiarity with market research nomenclature and processes

- Primary Research

- Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences

- Ability to conduct ethnographic Research

- Secondary Research

- Compilation and extraction of external data sources and channels.

- Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes

- Competition and Bench marking

- Include Pattern (category codes) identification,

- Consumer insight awareness.





Draw Insights

- Use data to identify trends, patterns and preferences to inform the design process.

- Draw insights from consumer, category, cross discipline learning, trends and business needs.

- Distinction in understanding research across communication design, product design and innovation and experience design.

Present Findings

- Deliver crafted personas, trends, concept spaces

- Present findings & Insights to all stake holders as needed.

Additional Value Add

Research Planning

- Identify or Device new effective methods of data collection

Conduct Research

- Conduct product / prototype testing in controlled environments

- Experience in coordinating with external agencies / consultants where-ever required to deliver on requirements.

- Use AI Research tools to Augment Design Research

Draw Insights

- Experience in use of Research Tools and Frameworks, gain deeper insights for design strategy and brand strategy.

- Consumer Payoff, 2x2 Competitor Analysis, Definition of Spaces, POV on category and competition positioning

- Build library of Micro and Macro trends for future reference and enquiries

Present Findings

- Contribute to or lead brainstorming and ideation sessions for internal stakeholders

- Co-creation of client workshops; crafting frameworks for co-creative and team-oriented client workshops

- Have an entrepreneurial spirit and interest in building proprietary data and insights relevant for the company.

📌 Position: Design Researcher - Senior (India)
🏢 Elephant Design
📍 India