Job description:

Job Title: Senior PPC Specialist (Remote, Night Shift)

Company: DreamCast Design and Production

Location: Remote (India) – 3hrs Night shiftoverlap aligned to North American hours (Pacific) to match PST 9am to 12pm PST

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About DreamCast

DreamCast Design and Production is a premium decorative concrete manufacturer specializing in luxury fireplaces, fire pits, and architectural concrete products for high-end residential and commercial projects across North America. We combine craftsmanship, design, and performance to deliver a best-in-class experience to designers, builders, and homeowners.

We are expanding our digital marketing team with a senior specialist in PPC (pay-per-click) performance with some side of technical SEO to round out. Priority is PPC experience and knowledge.

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Role: Senior PPC Specialist (Remote, Night Shift)

We are hiring a Senior PPC (pay-per-click) Specialist for performance marketing across Google and Meta. Knowledge of SEO is an advantage. You will manage our search and shopping campaigns, lead technical SEO health for our website, and turn traffic into qualified leads and sales.

This is a remote, full-time, night-shift role, aligned to North American time zones (Pacific Standard Time or Eastern Standard Time).Minimum 5 years of hands-on experience in PPC is required.

Key Areas of Accountability

You will plan, build, and optimize campaigns in Google Ads and Meta Ads; manage tracking and attribution; and report performance using Google Analytics 4 (GA4), Google Search Console, and other tools.

1. PPC Strategy, Setup, and Optimization

- Own day-to-day management of Google Ads (Search, Performance Max, Shopping, Remarketing) and Meta Ads for lead generation and e-commerce.
- Translate business goals into clear campaign structures, including account, campaign, ad group, and keyword hierarchy.
- Conduct keyword research, audience definition, and competitor analysis to identify growth opportunities.
- Write and test ad copy and extensions aligned with our brand and landing page messaging.
- Manage bids and budgets to hit cost per acquisition (CPA, cost per acquisition), return on ad spend (ROAS, return on ad spend), and volume targets.
- Build and maintain negative keyword lists and placement exclusions to protect efficiency.
- Run structured testing (for example,



creative, landing page, bidding, audience) and document learnings.
- Collaborate with the content and design teams to brief landing pages and ad creatives that support campaign strategy.

2.Site Health

- Work with developers to improve Core Web Vitals (page experience metrics defined by Google), page speed, and overall site performance.

3. Tracking, Analytics, and Attribution

- Own implementation and maintenance of tracking, including Google Tag Manager (GTM, Google Tag Manager), conversion tags, remarketing pixels, and custom events.
- Ensure that all key actions (for example, leads, calls, form submissions, purchases) are tracked correctly and consistently across platforms.
- Use GA4, Google Search Console, Google Ads, Meta Ads, and other tools to analyze performance and uncover insights.
- Build and maintain regular reporting dashboards (for example, in Looker Studio or Google Sheets) for internal stakeholders.
- Contribute to improving attribution and data quality, including offline conversion imports where relevant.
- Monitor data anomalies, diagnose root causes, and coordinate fixes.

4. Forecasting, Planning, and Collaboration

- Help forecast traffic, leads, and revenue based on planned budgets and expected performance.
- Provide input into marketing plans, highlighting where search and paid media can support launches or campaigns.
- Work closely with the content marketer, marketing manager, and sales team to align keywords, landing pages, and offers.
- Present performance results, insights, and next steps in a clear, concise format to non-technical stakeholders.

QualificationsEducation, Certification, Licenses

- Post-secondary education in marketing, business, analytics, or a related field, or equivalent relevant experience.
- Google Ads Search and/or other Google Ads certifications (required or strongly preferred).
- GA4 and Google Tag Manager training or certifications (desired).
- Meta Ads certifications (desired).





Experience

- 5+ years of hands-on experience managing PPC campaigns in Google Ads; experience with Meta Ads is strongly preferred.
- Proven track record improving performance for lead generation or e-commerce accounts with meaningful monthly ad spend.
- Hands-on experience with GA4, Google Tag Manager, and Google Search Console.
- Comfortable working with keyword research and SEO tools (for example, SEMrush, Ahrefs, or similar).
- Experience building dashboards and reports (for example, Looker Studio, Google Sheets, or Excel).
- Experience working with developers and content teams to implement technical and on-page changes.
- Comfortable working fully remote and on a night-shift schedule aligned to North American business hours.

Attributes

- Analytical and data-driven, with the ability to interpret performance data and turn it into clear actions.
- Strong attention to detail in both technical implementation and reporting.
- Able to balance strategic thinking with hands-on execution.
- Comfortable managing multiple campaigns and priorities in a fast-paced environment.
- Clear, qualified communicator in written and spoken English.
- Proactive, self-directed, and reliable when working independently and in a remote team.
- Curious and committed to staying current with changes in Google Ads, Meta Ads, and analytics.

Job Type: Full-time

Benefits:

- Work from home

Education:

- Diploma (Required)

Experience:

- PPC Campaign Management: 5 years (Required)
- SEO: 5 years (Preferred)

Shift availability:

- Night Shift 3hrs overlap required to match with PST

Pay: ₹55,000.00 - ₹60,000.00 per month

Benefits:

- Work from home

Application Question(s):

- Do you have hands-on experience with GA4, Google Tag Manager, and Google Search Console?
- Do you have experience building dashboards and reports (for example, Looker Studio, Google Sheets, or Excel)?
- Do you have experience to help forecast traffic, leads, and revenue based on planned budgets and expected performance?

Education:

- Bachelor's (Required)

Experience:

- PPC Campaign Management: 5 years (Required)

License/Certification:

- Google Ads Certification (Required)
- Meta Ads certification (Required)

Shift availability:

- Night Shift (Required)

Work Location: Remote

📌 Senior Technical SEO and PPC Specialist (Remote, Partial Night Shift) (India)
🏢 Dreamcast Design & Production
📍 India