WillStar Media is a fast-growing content company led by The Willpower Star (7M+ followers), producing high-impact YouTube Documentaries, Shorts, and Instagram content watched by millions every month.
We are looking for someone who will take full ownership of our Instagram ecosystem — someone who understands storytelling, audience psychology, and platform trends to help scale our presence strategically.
Role Overview: What You’ll Be Doing
- Write engaging scripts for Instagram Reels aligned with brand voice and audience interest.
- Ideate and conceptualize carousel posts and coordinate with the graphic designer for execution.
- Plan and post interesting Instagram Stories that maintain daily engagement and brand personality.
- Handle and manage the WhatsApp Channel, sharing updates, insights, and community-focused content.
- Maintain consistent posting schedules and content calendar.
- Monitor trends and adapt content ideas to maximize reach and engagement.
- Collaborate closely with the founder, writers, editors, and design team.
Must-Have Skills
- Excellent English and Hindi communication and writing skills.
- Strong understanding of Instagram trends, formats, hooks,
and audience psychology.
- Ability to ideate content that drives engagement and retention.
- Creative thinking with a structured execution mindset.
- Familiarity with content niches like business, geopolitics, self-improvement, psychology, and storytelling.
- Organized and proactive with strong ownership mindset.
Good to Have
- Experience managing or growing an Instagram page or personal brand.
- Understanding of storytelling frameworks for short-form content.
- Basic understanding of analytics and engagement metrics.
- Experience working with creators or digital content teams.
Why Work With Us
- Directly shape the Instagram presence of a 7M+ creator brand.
- Work on meaningful, high-impact content reaching millions.
- Quick-paced creative environment with real ownership.
Job Type: Full-time
Pay: ₹35,000.00 - ₹50,000.00 per month
Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Creative writing: 1 year (Preferred)
Work Location: In person
📌 Instagram Writer & Content Head (India)
🏢 WillStar Media
📍 India
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