Role Overview

We are a fast-growing D2C lifestyle brand in ceramics & glassware, building a long-term consumer brand.

We're looking for a hands-on E-commerce Growth Manager to drive D2C revenue through Shopify, Meta Ads, Google Ads, and conversion optimisation. The ideal candidate should be passionate about scaling online revenue through data-driven decisions and continuous optimisation.

Key Responsibilities

1. Revenue & Growth

- Own D2C revenue targets and growth roadmap
- Manage the customer funnel: Traffic → PDP → Checkout → Retention
- Optimise CAC, AOV, CVR, MER and overall revenue
- Identify opportunities to improve acquisition and repeat purchases

2. Digital Advertising

- Execute and optimise Meta & Google Ads campaigns
- Manage budgets, scaling and creative testing
- Handle catalog, retargeting, Search and Shopping campaigns

3. Shopify & CRO

- Optimise Shopify store, product pages, collections and navigation
- Analyse GA4 funnels and improve website conversion
- Reduce cart abandonment and improve checkout performance

4. Content & Growth

- Work with design and content teams on performance-focused creatives
- Turn campaign insights into creative briefs
- Scale winning creatives and optimise underperforming campaigns

5. Analytics & Reporting

- Track Spend, Revenue, ROAS, CAC and Conversion Rate
- Analyse Shopify, GA4,



Meta and Google Ads data
- Share weekly reports, insights and optimisation plans

6. Team Collaboration

- Collaborate with design, content and e-commerce teams
- Coordinate with freelancers, agencies and external partners when required

Requirements Must Have

- 3–6 years of D2C or e-commerce growth experience
- Strong experience with Shopify
- Hands-on expertise in Meta Ads and Google Ads (Search & Shopping)
- Good understanding of GA4, Shopify Analytics and attribution
- Experience with consumer product or e-commerce brands
- Strong analytical and problem-solving skills

Preferred

- Experience with lifestyle, home décor or consumer brands
- Understanding of CRO, retention and remarketing strategies

Success Metrics

- D2C Revenue Growth
- Website Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Average Order Value (AOV)
- Checkout Completion Rate
- Repeat Purchase Rate

Why Join Us

- High ownership and fast decision-making
- Direct impact on brand growth and revenue
- Performance-linked growth opportunities
- Chance to scale a fast-growing D2C brand

Apply With

- Last brand handled
- Monthly ad spend managed
- Revenue or ROAS impact achieved

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 E-commerce Growth Manager – Shopify (India)
🏢 KALAKRITI
📍 India