Job Overview

Trishveda Retail Pvt. Ltd is looking for an energetic and target-driven B2B Sales Executive to develop and expand our business in the HORECA (Hotels, Restaurants & Cafés) segment. The ideal candidate should have experience in B2B sales and be passionate about building customer relationships and driving business growth.

Key Responsibilities

- Identify and acquire new HORECA customers, including hotels, restaurants, cafés, bakeries, caterers, and institutional buyers.
- Generate new business opportunities and achieve monthly sales targets.
- Conduct client meetings, product presentations, and product sampling activities.
- Build and maintain long-term customer relationships.
- Negotiate pricing and commercial terms to close sales.
- Coordinate with internal teams for timely order processing and deliveries.
- Ensure timely collection of payments from customers.
- Monitor market trends, competitor activities, and customer requirements.
- Submit daily sales reports and maintain accurate customer records.

Requirements

- Bachelor's degree in any discipline.
- 1–3 years of experience in B2B sales,



preferably in HORECA, FMCG, food & beverage, or institutional sales.
- Solid communication, negotiation, and interpersonal skills.
- Self-motivated with a results-orientated approach.
- Must own a two-wheeler and possess a valid driving licence.
- Willing to travel within Ludhiana and nearby areas.

Salary & Benefits

- CTC: ₹3–4 LPA (Based on experience and interview performance)
- Performance-based incentives
- Travel reimbursement as per company policy
- Career growth opportunities
- Supportive work environment

Preferred Skills

- B2B Sales
- HORECA Sales
- FMCG Sales
- Client Relationship Management
- Lead Generation

Work Location: Kohara, Ludhiana, Punjab

Job Type: Full-time

Experience:

- B2B Sales: 2 to 3 years (Preferred)
- HORECA/FMCG/Food & Beverage Sales: (Preferred)

Licence/Certification:

- Valid Driving Licence (Required)

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 B Sales Executive (HORECA) (India)
🏢 Trishveda Retail
📍 India