Role Overview
As the Director – Growth at Asymmetrique, you will lead the growth engine by driving recent business, improving revenue quality, and building a stronger commercial structure. This role is not just about bringing in more business, but bringing in the right business — opportunities that are strategic, scalable, and aligned with how Asymmetrique wants to grow. You will help Asymmetrique by shaping stronger client conversations, building clearer commercial offers, and creating a more predictable revenue base. This is a key leadership role for someone who can combine business development, commercial thinking, and cross-functional leadership to drive long-term growth.
Key Responsibilities
- Revenue Ownership (core KPI)
- Own monthly, quarterly, and annual new business revenue targets
- Close mid-to-large ticket deals (₹25L – ₹2Cr+ annually per client)
- Maintain healthy sales velocity and win rates
- Pipeline Architecture (not Just Lead Gen)
- Build and manage a 3–5x pipeline coverage ratio
- Define and implement:
- ICP (Ideal Client Profile)
- Target sectors (BFSI, D2C, Commerce, etc.)
- Outreach strategy (inbound + outbound)
- Enterprise Selling
- Lead CXO-level conversations
- Translate marketing into business impact narratives
- Sell integrated solutions, not services
- Deal Strategy & Conversion
- Own proposal strategy, pricing, and negotiations
- Work closely with:
- Strategy team
- Creative
- Performance marketing
- Sales Process & Systems
Build structured sales process: Lead Qualification Pitch
- - Closure
- Implement CRM discipline (no exceptions)
Key Metrics (KRAs)
This is where most roles fail. These are non-negotiable:
- Monthly / Quarterly Revenue Closed
- Pipeline Coverage Ratio (min 3x)
- Win Rate (%)
- Average Deal Size
- Sales Cycle Length
- Gross Margin Quality of Deals
Qualifications & Skills
- 11-13+ years of experience in digital, integrated, agency sales.
- Strong experience in business development, commercial leadership, or revenue growth roles.
- At least 2 years of owning and scaling revenue, new business, or P&L-linked; targets.
- Strong consultative selling ability across integrated and multi-disciplinary solutions.
- Proven track record of:
- Closing ₹5–20 Cr annual business
- Selling to CXOs / senior stakeholders
- Strong network in
- FMCG
- BFSI
- Lifestyle
- D2C / Ecommerce
- Ability to simplify complex client needs into clear, structured commercial opportunities.
- Strong commercial acumen, including pricing, margins, forecasting, and growth planning.
- Strong executive presence, stakeholder management, and negotiation skills.
Apply Now
[email protected]
📌 Director of Growth (India)
🏢 Asymmetrique
📍 India