Job Description – Digital Marketing Executive

Position: Digital Marketing Executive
Location: Mohali
Employment Type: Full-Time

Job Summary

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, lead generation campaigns, audience targeting, and campaign optimization to drive high-quality leads while maintaining a low cost per acquisition.

Key Responsibilities

- Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
- Generate high-quality leads through performance marketing campaigns.
- Conduct audience research, targeting, and retargeting strategies.
- Optimize campaigns to improve CTR, conversion rate, ROAS, and reduce Cost Per Lead (CPL).
- Monitor daily campaign performance and marketing budgets.
- Perform A/B testing on ad creatives, copies, and landing pages.
- Analyze campaign data using Meta Ads Manager, Google Analytics, and Google Tag Manager.
- Coordinate with the content and design teams to develop high-converting ad creatives.
- Track lead quality and work closely with the sales team to improve conversions.
- Prepare daily, weekly,



and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Required Skills

- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience with lead generation and conversion campaigns.
- Understanding of Pixel, Conversion API, Google Analytics (GA4), and Google Tag Manager.
- Knowledge of audience targeting, remarketing, and campaign optimization.
- Excellent analytical and problem-solving skills.
- Good communication and reporting abilities.
- Ability to manage multiple campaigns simultaneously.

Qualifications

- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of experience in Performance Marketing or Digital Marketing.
- Meta Blueprint and Google Ads certifications are an added advantage.

Salary

Salary: Depends on experience, skills, and monthly performance targets.

Benefits

- Performance-based incentives.
- Growth opportunities opportunities.
- Professional and collaborative work environment.
- Learning and certification support.
- Paid leaves as per company policy.

Pay: ₹9,991.07 - ₹15,000.00 per month

Work Location: In person

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