ABOUT POKONUT
POKONUT is a fast-growing Ayurvedic cosmetics and wellness brand building at the intersection of ancient Indian wisdom and modern D2C commerce. With a growing product portfolio, an expanding online presence, and Series A ambitions, POKONUT is looking for a sharp finance professional to bring rigour, speed, and clarity to the brand’s financial backbone.

ROLE OVERVIEW
We are looking for an experienced Finance Executive who can own the financial operations of a high-growth D2C brand. This role sits at the heart of the business - spanning compliance, MIS, P&L; management, and operational finance. The ideal candidate is someone who is both detail-oriented and commercially minded, capable of working across functions and translating numbers into business decisions.

KEY RESPONSIBILITIES
GST, TDS & Regulatory Compliance

- Handle end-to-end GST compliance: return filing (GSTR-1, GSTR-3B, GSTR-9), reconciliation, ITC management, and e-way bills.
- Manage TDS computations, deductions, and quarterly return filings (24Q, 26Q, 27Q).
- Coordinate with auditors and consultants for statutory audits, tax assessments, and notices.
- Ensure timely compliance with ROC filings, advance tax, and other regulatory deadlines.

D2C & E-Commerce Finance

- Reconcile marketplace payouts (Amazon, Flipkart, Nykaa, own Shopify store) with accounting records.
- Track and optimise unit economics: CAC, LTV, ROAS, blended margins, and return rates.
- Manage vendor payments, procurement finance, and working capital cycles.

Cash Flow & Treasury

- Prepare weekly cash flow forecasts and manage day-to-day fund positioning.
- Monitor receivables and payables ageing; drive collections and optimise payment terms.




- Support the Founder on banking relationships, credit facilities, and fund deployment.

QUALIFICATIONS & REQUIREMENTS

- CA Inter / CMA Inter / MBA (Finance) or equivalent professional qualification.
- 2–3 years of hands-on experience in finance, preferably in a D2C, e-commerce, or consumer brand.
- Strong working knowledge of GST, TDS, and Indian tax/regulatory frameworks. Proficiency in Zoho Books, or similar accounting software.
- Advanced Excel / Google Sheets skills; comfort with building dashboards and financial models.
- Experience with marketplace reconciliation (Amazon Seller Central, Flipkart, Nykaa) is a strong plus.
- Analytical mindset with the ability to translate data into actionable business insights.
- Strong communication skills - ability to present financial updates clearly to non-finance stakeholders.

WHY POKONUT?

This is a high-ownership role in a brand that’s scaling quick. You’ll work directly with the Founder, gain cross-functional exposure across marketing, operations, and supply chain, and play a direct role in shaping the financial strategy of a Series A-ready D2C brand. If you’re looking for a seat at the table - not just a desk in the back office - this is it.

HOW TO APPLY

Interested candidates may share their updated resume along with a brief note on their relevant experience and current CTC & expected CTC to [email protected].

Pay: From ₹35,000.00 per month

Benefits:

- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- Are you available to join immediately?

Experience:

- Finance: 2 years (Required)

Work Location: In person

📌 Finance Executive (India)
🏢 Pokonut
📍 India