03 Aug
|
Inkspire Media
|
India
03 Aug
Inkspire Media
India
About the role
Twelve months in, you'll be running Google, Meta, LinkedIn, and marketplace campaigns with tracking infrastructure you trust, reporting that clients don't have to ask questions about, and a track record of turning ad spend into measurable ROI.
What you'll do
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and marketplace platforms (e.g. Amazon Ads)
- Own conversion tracking end to end — GA4, Google Tag Manager, Meta Pixel, and conversion APIs — so every campaign is measured accurately
- Monitor spend and performance daily, reallocating budget toward what's driving ROAS, CPL, and CAC targets
- Run structured A/B tests on creative, audiences, and bidding strategy, and turn results into next steps
- Manage and improve on-page and technical SEO to grow organic traffic alongside paid
- Report campaign performance to stakeholders in plain language — what worked, what didn't, and why
- Stay current on platform changes (iOS tracking shifts, algorithm updates, current ad formats) and adjust strategy accordingly
What we're looking for
Required
- 3+ years running Google Ads and Meta Ads campaigns with real budget ownership
- Hands-on experience with tracking and analytics tools — GA4, Google Tag Manager, Meta Pixel, conversion APIs
- A demonstrated record of improving ROI/ROAS on paid campaigns, not just running them
- Working knowledge of SEO fundamentals and marketplace advertising (e.g. Amazon)
- Comfort with data — you can read a campaign report and know what to change
Preferred
- Experience with LinkedIn Ads for B2B or lead-gen campaigns
- Agency or multi-client experience
- Google Ads / Meta Blueprint certification
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Application Question(s):
- Current CTC ?
- Expected CTC?
- Any Case Studies? or Work Links?
Experience:
- Meta & Google Ads Management: 2 years (Required)
Work Location: In person
📌 Performance Marketing Executive (India)
🏢 Inkspire Media
📍 India