We are looking for a proactive and enthusiastic Marketing Automation Intern to join the team at Weaddo. This internship offers hands-on exposure to Zoho CRM, marketing automation workflows, campaign execution, and customer engagement strategies.
The ideal candidate should have a basic understanding of CRM tools, email marketing, and digital marketing concepts, along with a willingness to learn and grow in the marketing automation domain.
Key Responsibilities:
1. Technology & Implementation:
- Assist in managing and updating Zoho CRM and related tools such as Zoho Campaigns and Zoho Marketing Automation.
- Support the creation and maintenance of workflows, automation rules, and lead management processes.
- Help integrate forms, websites, and third-party tools with Zoho CRM.
- Ensure proper data management and CRM hygiene.
- Provide basic support for campaign setup and automation tasks.
2. Strategy & Execution:
- Assist in executing email marketing and lead nurturing campaigns.
- Support multi-channel marketing campaigns across email, WhatsApp, and web platforms.
- Help create audience segmentation and campaign lists.
- Participate in campaign testing and performance tracking.
- Coordinate with the marketing team for campaign execution activities.
3. Analysis & Reporting:
- Monitor campaign performance metrics such as open rates, CTR, and conversions.
- Help prepare campaign reports and dashboards.
- Assist in identifying improvement opportunities for ongoing campaigns.
- Support A/B testing activities and documentation.
4. Collaboration & Learning:
- Work closely with marketing, design, and account management teams.
- Learn CRM and automation best practices within the Zoho ecosystem.
- Document workflows and maintain campaign records.
- Stay updated with the latest marketing automation trends and tools.
Preferred Skills & Qualifications:
- Basic understanding of CRM and digital marketing concepts
- Familiarity with Zoho CRM or similar CRM tools is a plus
- Interest in email marketing and automation workflows
- Basic knowledge of Excel/Google Sheets and reporting tools