Roles & Responsibilities:

Content Creation

- Produce high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, whitepapers, case studies, and more.

Audience Research

- Conduct thorough research to understand the target audience's needs, preferences, and pain points, and tailor content accordingly.

SEO Optimization

- Optimize written content for search engines to improve visibility and drive organic traffic to the organization's digital properties.

Brand Consistency

- Ensure all content adheres to the brand voice, style guidelines, and messaging principles.

Content Distribution

- Collaborate with the team to develop distribution plans for content across relevant channels and platforms.

Performance Tracking

- Monitor the performance of content using analytics tools and metrics, and make data-driven recommendations for optimization.

Content Governance

- Establish processes and workflows for content creation, review, approval, and publishing to ensure consistency and quality.

Stay Updated





- Keep abreast of industry trends, best practices, and emerging technologies in content marketing and incorporate them into strategies and tactics.

Qualifications:

- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- Proven experience as a content writer, preferably in a strategic or marketing-focused role in Digital agency.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
- Solid understanding of content marketing principles, including SEO, audience segmentation, and buyer personas.
- Proficiency in content management systems (CMS) and analytics tools.
- Ability to work collaboratively in a cross-functional team environment.
- Creative thinking and problem-solving skills.
- Strong organizational and project management abilities, with the ability to prioritize and multitask effectively.
- Excellent communication and interpersonal skill.

📌 Strategic Content Writer (India)
🏢 PIXEL STUDIOS
📍 India