You will spend most of your time on:

● Manage and optimize paid marketing campaigns across multiple channels (Google, Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.

● Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates, ensuring campaigns meet growth and efficiency targets.

● Conduct regular data analysis to identify trends, insights, and opportunities for improvement.

● Collaborate with the founder‑led marketing team to align campaigns with overall strategy and business goals.

● Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging and effective—creativity is a plus.

● Run A/B tests and experiment with new campaign ideas to continuously improve performance.

● Prepare concise reports and dashboards to communicate campaign results and learnings to senior management.

What we want to see in your experience:





● 2+ years of experience in Performance marketing (must)

● Proven success in managing paid marketing campaigns with measurable results.

● Robust analytical skills to track ROAS, CAC, LTV, and other performance metrics.

● Ability to translate data into actionable insights and strategies.

● Experience collaborating within a founder‑led marketing function.

● Creativity in overseeing marketing creatives.

What we are looking for in you as a colleague

● Ability to collaborate and meet deadlines

● Self-driven, responsible, and curious to learn

● Passionate

● Attention to detail

● Excellent in English, written and spoken

Pay: ₹50,000.00 - ₹85,000.00 per month

Benefits:

- Leave encashment
- Paid time off

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Skidos
📍 India