Job Description

Main Responsibilities, Authorities & Accountabilities

Requirements, Skills & Competencies

- Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).

- 6–10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.
- Strong understanding of wire and cable products, specifications, and applications.
- Proficiency in CRM tools and MS Office Suite.
- Excellent interpersonal and presentation skills.
- Adaptability to agile market conditions.

Decisionstobe takento Manager

Accountabilities

Responsibilities

Authorities

Sales Target Achievement

- Achieve primary and secondary sales targets in the assigned territory.
- Ensure timely collection of dues from customers and dealers.

- - Plan and execute sales strategies.

- Approve customer-specific sales plans within defined limits.

Customer Base Expansion

- Identify and onboard new customers and dealers.
- Conduct potential mapping and develop extraction plans.

- Recommend and finalize dealer appointments based on market analysis.

Market Intelligence





- Provide regular updates on competitor activities and market trends.

- Share insights with internal teams for strategic planning.

- Suggest changes to sales approach based on competitor analysis.

Key Account Management

- Work closely with identified key accounts to build brand preference.

- Maintain strong relationships with high-potential clients.

- Customize engagement plans for key accounts.
- Escalate strategic account issues to leadership.

Promotional Activities

- - Conduct in-house seminars, product presentations, and promotional events at regular intervals.

- Approve event formats and coordinate with marketing for execution.

Network Expansion

- Expand dealer network based on territory potential.

- Ensure proper coverage and service levels across the region.

- Recommend new dealer locations and support onboarding process.

Job Snapshot

Updated Date

04-06-2026

Job ID

JOB_3438

Department

Sales

Location

India

Employee Type

STAFF

📌 Business Sales ManagerB (India)
🏢 Polycab India
📍 India