Company Profile:

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description:

Role Overview

This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires strong content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.

Key Responsibilities

Strategic Partnership & Alignment

- Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
- Contribute insights and recommendations to shape campaign direction and content approaches
- Bring a robust point of view on platform best practices, audience behavior, and content trends

Content Strategy & Development

- Lead content planning and calendar management across B2C and B2B platforms
- Develop compelling, platform-native content including captions,



campaign messaging, and post concepts
- Translate campaign briefs and product narratives into engaging social storytelling
- Collaborate with creative teams to guide visual and video content execution

Campaign Execution & Optimization

- Drive seamless execution of campaigns across channels, ensuring quality and timeliness
- Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
- Continuously refine content and execution based on performance and feedback

Analytics & Insight Generation

- Track and analyze performance across platforms, identifying trends and opportunities
- Provide actionable insights to improve engagement, reach, and conversion metrics
- Support reporting needs for stakeholders with clear narratives and recommendations
- Leverage testing and experimentation to inform content and campaign improvements

Brand Voice & Quality Control

- Ensure consistency in brand voice, tone, and messaging across all social media content
- Uphold content quality and accuracy across channels
- Contribute to the evolution of social media guidelines and best practices

Stakeholder Collaboration

- Build strong working relationships with marketing, product, and communications teams




- Act as a reliable partner in delivering high-impact social media output
- Support coordination with PR and communications teams where relevant

Process Excellence

- Identify opportunities to improve workflows, tools, and efficiency in content production

Core Capabilities

- Strong social media execution with strategic thinking
- Advanced content writing and storytelling
- Data analysis and performance optimization
- Campaign coordination and delivery excellence
- Brand communication and voice consistency
- Stakeholder collaboration and influence
- Influencer coordination and campaign support

Qualifications:
- 8+ years of experience in social media, content, or digital marketing roles
- Proven experience managing and executing campaigns across both B2C and B2B platforms
- Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives
- Experience working with global stakeholders or within distributed/matrixed teams
- Demonstrated ability to translate strategic direction into effective content and campaign execution
- Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization
- Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus
- Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers
- Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders

📌 Specialist - Social Media & Content Strategy (India)
🏢 Lennox International
📍 India