Growth Marketing Manager (Performance Marketing)

Location: Pimpri, Pune (Work from Office)
Employment Type: Full-Time
Experience: 3–6 Years
Salary: ₹6.5 – ₹9 LPA + Performance Incentives

About the Opportunity

Join a fast-growing EdTech startup that is redefining the education landscape through innovative learning solutions, international education services, and technology-driven growth.

About the Role

We are looking for an experienced Growth Marketing Manager to lead end-to-end digital growth initiatives and performance marketing strategies.

This is a business-critical role where success is measured by revenue growth, lead quality, customer acquisition cost (CAC), cost per lead (CPL), return on ad spend (ROAS), and marketing ROI—not simply by campaign execution.

Key Responsibilities Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads, Meta, YouTube, LinkedIn, X (Twitter), and other relevant digital platforms.
- Manage advertising budgets to maximize ROI and improve campaign efficiency.
- Continuously reduce CPL and CAC while improving ROAS.
- Perform A/B testing for creatives, audiences, ad copy, and landing pages.

Growth & Lead Generation

Develop scalable lead generation strategies for:

- International Curriculum Programs
- Study Abroad Services
- Career Counselling
- University Admissions
- School Partnerships
- Institutional & B2B Business Development

Create a predictable and measurable lead pipeline that supports revenue growth.

Brand Growth

- Strengthen digital brand positioning and messaging.
- Drive organic growth through content marketing and community engagement.




- Improve brand awareness and online visibility across digital channels.

Social Media Growth

Own growth strategies across:

- Instagram
- LinkedIn
- Facebook
- YouTube
- X (Twitter)

Drive improvements in:

- Reach
- Engagement
- Followers
- Website Traffic
- Organic Leads
- Video Performance

Founder Branding

Support leadership in building a strong professional presence through:

- LinkedIn thought leadership
- Personal branding initiatives
- Video content strategy
- Executive positioning

Funnel Optimization

Manage and optimize the complete customer journey:

Lead → Landing Page → Counselling → Trial → Admission

Identify conversion bottlenecks and implement continuous improvements.

Analytics & Reporting

Develop marketing dashboards and performance reports covering:

- CAC
- CPL
- ROAS
- Marketing ROI
- Revenue Attribution
- Conversion Rates
- Lead Quality
- Organic vs Paid Performance

Provide actionable insights to improve business performance.

Required Skills

- 3–6 years of experience in Performance Marketing or Growth Marketing.
- Strong expertise in Google Ads and Meta Ads.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and Meta Business Suite.
- Strong understanding of marketing funnels and conversion rate optimization.
- Experience with CRM platforms and lead management.




- Excellent copywriting and campaign planning skills.
- Proficiency in AI tools such as ChatGPT, Claude, Gemini, or similar platforms.
- Solid analytical and problem-solving abilities.

Preferred Experience

- EdTech or Study Abroad industry.
- High-ticket lead generation.
- SEO and content marketing.
- Email marketing and automation.
- Webinar marketing.
- YouTube growth strategies.

Who We're Looking For

This role is ideal for professionals who:

- Thrive in a startup environment where speed, adaptability, and ownership are valued.
- Think like business owners and take accountability for results.
- Enjoy building systems and processes from scratch.
- Are proactive, resourceful, and execution-focused.
- Use data to drive decisions and continuously improve performance.
- Can collaborate effectively with founders and cross-functional teams.

Key Performance Indicators (KPIs)

- Marketing-attributed Revenue
- Qualified Leads
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Marketing ROI
- Lead-to-Admission Conversion
- Website Traffic Growth
- Organic Lead Contribution
- Social Media Growth & Engagement

Success in the First 90 Days

- Build a real-time marketing performance dashboard.
- Improve campaign efficiency by reducing CPL and CAC.
- Increase qualified lead generation across all business verticals.
- Establish structured campaign and content calendars.
- Strengthen reporting, attribution, and marketing automation.
- Deliver measurable improvements in marketing ROI.

Pay: ₹35,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Digital Marketing & Growth Manager (India)
🏢 Shelby Research
📍 India