Performance Marketing & Content Lead

(Social & Content Media Lead)

Experience: 4–6 years | Full time | City - Mumbai

About Edulab

Edulab is a global platform giving students aged 15 and up access to experiential learning. Across 28+ countries and 70+ university partners, Edulab has supported over 25,000 students, with operations spanning India, China, New Zealand, Spain, France, and the Netherlands — helping students access professional internships, training courses, and applied, cross-cultural learning programs.

Role Overview

We're hiring a Performance Marketing & Content Lead to own content strategy, performance marketing, and lead generation across South Asia and GCC markets. You'll drive Google/Meta Ads performance, guide a small team of designers, creators, and freelancers, and use AI tools to move faster. This is a strategic, ownership-level role — not a pure execution role.

What You'll Own

- Performance Marketing: Full-funnel strategy across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) — budgets, targets, and CPL optimization.
- Content & Creative Direction: Own content strategy end-to-end, ensuring everything is brand-aligned and performance-driven.
- Team Leadership: Direct designers, creators, and freelancers — assign work, review quality, give structured feedback.
- SEO & CRO: Lead on-page SEO, content optimization, and landing page/CRO improvements to grow organic leads.
- Distribution: Own growth across Instagram, YouTube, LinkedIn, and other channels.
- AI Adoption: Champion tools like ChatGPT, Claude, and HeyGen across the team's workflow.
- Analytics: Own reporting via Google Analytics, GTM, and Meta Business Suite; run A/B tests across creative and copy.
- Localization:



Set standards for tone and messaging as content is adapted across APAC languages.

Must-Have

- 4–6 years of hands-on performance marketing and content operations experience, with real ownership of strategy and outcomes — not just execution.
- Proven, end-to-end experience running Google Ads and Meta Ads campaigns, including budget ownership.
- A demonstrable track record of lead generation and CPL reduction at scale.
- 2+ years leading or directing the work of others (team, freelancers, or agencies).
- Working knowledge of SEO, content optimization, and analytics tools.
- Practical use of AI tools (Claude, ChatGPT, HeyGen, or similar) in daily work.
- A portfolio showing strategies or campaigns you've owned end-to-end, with measurable results.

Nice-to-Have

- Background in study abroad / international education — as a counsellor, advisor, or content specialist.
- Experience creating research-backed, SEO-driven content for study abroad (destination guides, visa content, comparison articles).
- Exposure to automation tools (CRM, WhatsApp APIs, etc.).

Pay: ₹9,989.02 - ₹35,717.34 per month

Benefits:

- Health insurance
- Provident Fund
- Work from home

Application Question(s):

- How many years of experience do you have in performance marketing?

Less than 2 years
2–3 years
4–6 years
6+ years

- Do you have hands-on experience managing both Google Ads and Meta Ads end-to-end?

Yes
No

- How many years of experience do you have leading a team, freelancers, or agencies?

None
Less than 1 year
1–2 years
2+ years

- Have you worked on SEO and conversion rate optimization (CRO)?

Yes
No

- What is your current CTC?
- What is your notice period?
- Do you have experience as a study abroad counsellor, advisor, or content creator in the international education industry? Yes/ No

Work Location: In person

📌 Performance Marketing & Content Lead (India)
🏢 Edulab
📍 India