Job summary

We are looking for a data-driven and results-oriented Performance Marketer with 3-5

years of hands-on experience managing paid advertising campaigns. In this role, you

will be responsible for planning, executing, and optimizing campaigns across Meta Ads

& Google Ads platforms to drive measurable business growth, maximize return on ad

spend (ROAS), and achieve cost-effective customer acquisition.

You will work closely with the creative, content, and analytics teams to ensure

campaigns are well-targeted, compelling, and continuously improved based on

performance data.

Key Responsibility

Campaign Management

- Plan, launch, and manage paid campaigns on Meta Ads and Google Ads.
- Drive sales and revenue for Shopify/eCommerce stores
- Experience with managing Shopify projects
- Experience with tracking tools like GA4, GTM, and Meta Pixel
- Experience with AI tools for marketing, automation, and productivity
- Define campaign objectives, target audiences, bidding strategies,



and ad formats based on business goals.
- Manage daily, weekly, and monthly advertising budgets efficiently to meet KPIs.
- Coordinate with creative team for high-converting ad assets

Performance Analysis & Optimization

- Monitor metrics including CTR, CPC, CPM, CPA, ROAS, and conversion rates.
- Make data-backed optimizations to improve campaign performance on an ongoing basis.
- Generate weekly and monthly performance reports with actionable recommendations.
- Analyze audience behavior, funnel performance, and attribution data.

Collaboration & Reporting

- Work with creative teams to develop high-performing ad creatives and copy.
- Coordinate with web/landing page teams to improve conversion rates.
- Present campaign results and strategic recommendations to stakeholders.

Work Location: In person

📌 Performance Marketer (India)
🏢 Progbiz
📍 India